MISSISSAUGA, ON, Jan. 7 /CNW/ - New Year's resolutions. Almost everyone
makes them, but few keep them. In fact, one of the largest studies on
the psychology of New Year's resolutions found that just 12 per cent of
people made their resolutions stick. Enter the Pepsi Refresh Project.
The Pepsi Refresh Project is all about helping people create positive
change in their lives and in the lives of others. Every two months,
Canadians submit ideas that impact their communities in a positive way
to www.refresheverything.ca. Then, Canadians decide which ideas will receive one of ten available
grants by voting online everyday for their favourites. 2011 will see
the continuation of the Pepsi Refresh Project and offers Canadians the
perfect opportunity to make good on that resolution.
Of the thousands of unique New Year's resolutions Canadians have come up
with, ranging from volunteering to help those in need to living a more
environmentally conscious lifestyle to supporting local artists and
musicians, many have one thing in common: the ultimate desire to do
good. With hundreds of ideas for good to be submitted to the Pepsi
Refresh Project in 2011, Canadians can make even the most ambitious of
resolutions a reality by voting for their favourite ideas at www.refresheverything.ca. After logging in, Canadians are just a simple point and click away
from voting to make a big impact.
In addition, Canadians with ideas to make their communities a better
place can submit them for a chance to win grants ranging from $5,000 to
$100,000. There will be two more opportunities to submit these ideas in
2011: on February 1 and April 1.
While 2011 is just seven days young, 10 Canadians have kicked off the
new year with a bang with a new batch of fantastic ideas for which they
have been declared finalists. These ideas received the most votes in
their category in the months of November and December and are on track
to receive grants. A sample of the wide variety of finalists from round
The Camp Dorset Corporation plans to use their $100,000 to help those
taking dialysis to put their feet up with their loved ones during a
family vacation at their serene facilities which include a dialysis
unit on site
The J.L. Forster Secondary School Student Parliament will use its $5,000
to get Windsor teens with special needs moving and grooving with a
video dance party
The Northern Lights Children's Day Care Centre plans to use its $10,000
grant to create an environment where all kids can get in on the fun,
with a fully accessible playscape on their facilities for children of
Looking back on six months of doing good in 2010
The new year is also a time for reflection on the past year, and 2010
was an incredible year for the Pepsi Refresh Project. After opening
submissions on June 1, the Pepsi Refresh Project gave away over
$660,000 dollars to 38 individuals and organizations effecting change
in over 25 communities across Canada. "We're starting to see the Pepsi
Refresh Project transform lives across the country" said Dev Aujla,
ambassador for the Pepsi Refresh Project, "To look back at all the
strong campaigning and dedicated voting that Canadians did in 2010 and
see their projects become a reality is really inspirational."
Get a jump on your resolutions: 265 ideas for good now open for voting
The calendar change also meant a fresh batch of 265 fantastic ideas from
Canadians are up for grants in round four of the Pepsi Refresh Project.
This round features ideas ranging from empowering youth through
introduction to arts programs such as music, dance, and visual arts to
hosting cultural events in local communities that will bring residents
closer together. Voting for this round closes on February 28 with 10
new finalists being announced on March 1. Grants will be awarded as
follows: one $100,000 grant, two $25,000 grants, three $10,000 grants,
and four $5,000 grants for a total of $200,000 each cycle.
Canadians interested in following the progress of the Pepsi Refresh
Project here in Canada can follow Pepsi on Facebook (www.facebook.com/pepsicanada) or Twitter (@PepsiCanada) for updates on all the good taking place across the country.
About the Pepsi Refresh Project
In an effort to support those who generate innovative, optimistic ideas,
the Pepsi Refresh Project will award more than $1 million to move
communities forward over the course of a year. Individuals and
organizations can apply for grants to benefit a variety of projects,
and Canadians can vote for the best ideas for funding at www.refresheverything.ca. The Pepsi Refresh Project is an evolution of the Joy It Forward
initiative that the Pepsi brand launched in 2009, which showed the
brand as an optimistic catalyst for idea creation. The Pepsi Refresh
Project will fund projects that make a difference in six categories:
Health, Arts & Culture, Food & Shelter, The Planet, Neighbourhoods and
About PepsiCo Canada and the Pepsi Brand
PepsiCo's businesses in Canada are organized into two business units.
PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods &
Snacks business. PepsiCo Beverages Canada includes the Pepsi, Gatorade
and Tropicana businesses. The Pepsi brand has been bringing fun and
refreshment to Canadian consumers for over 75 years. For more
information, please visit www.pepsico.ca.
About PepsiCo, Inc.
PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 19 different product lines that each
generates more than $1 billion in annual retail sales. Our main
businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade -
also make hundreds of other nourishing, tasty foods and drinks that
bring joy to our consumers in more than 200 countries. With annualized
revenues of nearly $60 billion, PepsiCo's people are united by our
unique commitment to sustainable growth, called Performance with
Purpose. By dedicating ourselves to offering a broad array of choices
for healthy, convenient and fun nourishment, reducing our environmental
impact, and fostering a diverse and inclusive workplace culture,
PepsiCo balances strong financial returns with giving back to our
communities worldwide. For more information, please visit www.pepsico.com.
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SOURCE PepsiCo Canada
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