From the arrival of grandchildren to just checking in, national survey proves every call has meaning

  • Atlantic moms speak to their children the most - 58 per cent hear from their kids more than a once a week
  • Moms in the Prairies are the most in need of a call - 34 per cent only hear from their kids once a week or less
  • Moms list the arrival of their grandchild as their most memorable call

TORONTO, May 5 /CNW/ - The origins of the first Mother's Day can be traced back to the ancient festivals of 6,000 BC, which celebrated and honoured the mother goddess. This Mother's Day, Doro wants to remind you that your mom doesn't need an entire festival for you to show her you care - a simple phone call is enough.

According to a cross-country survey conducted by Harris Decima on behalf of Doro, the leading provider of easy-to-use telecom and mobile phone products specifically developed with and for seniors, 20 per cent of Canadian moms say the most memorable call they ever received was announcing the birth of their grandchild. Other memorable calls moms aren't soon to forget include engagement announcements, phone calls on their birthday, just to say "I love you" calls, calls to check in and of course, a call on Mother's Day.

Survey results prove that Alberta moms speak to their children most often, with more than 50 per cent of respondents stating that they speak to their children on a daily basis. Coming in second were Atlantic Canada moms, with 42 per cent reporting that they speak to their children at least once a week. In contrast, only 25 per cent of moms in B.C. speak to their children on a daily basis; however, 35 per cent hear from their children at least a few times a week.

"Given everything they do and have done for us, every mom deserves to feel special, not just on Mother's Day, but all year round," says Jerome Arnaud, CEO, Doro. "Our national survey proves that our moms aren't hearing from us as much as they should or want to, something that there's no excuse for given the number of ways to stay in touch."

Unfortunately, the amount of hours spent in labour doesn't seem to have much of an impact when it comes to frequency of calls home.  Despite the fact that 48 per cent of mothers in Ontario claim to have spent more than 10 hours in labour, 25 per cent say they only hear from their son/daughter once a week or less. In addition, Ontario moms are among the least likely to speak with their children every day (35 per cent), followed by B.C. moms at 28 per cent. In contrast, moms in Atlantic Canada are the most likely to speak to their children daily (a whopping 42 per cent) with 35 per cent claiming to have spent 10 hours in labour or more.

With the number of ways to reach out and tell mom your love her, there's no excuse not to be in touch.  Twenty one per cent of moms in Alberta and 25 per cent of mothers in Ontario use text, email and their cell phones to keep in contact with their children on an ongoing basis.  B.C. moms appear to be the easiest to get a hold of, with 26 per cent reporting to use text, cell phone and emails as their preferred method of communication.

Survey results aside, this Mother's Day, all mom wants to know is that you're thinking of her.  After all, flowers and chocolate make great gifts, but all your mom really needs is a phone call to show her you care.

About Doro
Doro is a Swedish company that focuses on developing, marketing and selling telecom and mobile phone products targeted particularly at seniors - a growing group of people worldwide. With over 35 years of experience in telecom and sales in more than 30 countries on five continents, Doro is today the world-leading brand in simple, easy-to-use mobile phones. Doro created the Care Electronics segment and has in recent years received several international design awards. The company generated sales of SEK 633 m in 2010. Doro's shares are quoted on the OMX Nasdaq Stockholm exchange, Nordic list, Small companies. Read more about Doro at

The Doro PhoneEasy can be purchased at your local Rogers Wireless retail store.

*Survey results based on The Harris/Decima teleVox Weekly Omnibus - a randomly dialed survey of 1000 Canadian adults (18 plus).  Results are accurate to +/- 3.1% 19 times out of 20.


For further information:

Katherine Griggs
416-360-6522 ex. 237

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