theScore Presents Blue Mountain State

Hilarious college football comedy airs Fridays on theScore beginning September 23rd

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TORONTO, Sept. 23, 2011 /CNW/ - Score Media Inc. (TSX: SCR) today adds the hilarious college football comedy, Blue Mountain State, to its fall lineup.  Airing Friday nights on theScore, the comedy tells the story of three college freshmen attending the fictional college, Blue Mountain State, and their quest to adjust to college life while navigating the world of football, sex and girls.

The hit television show produced by Lionsgate Television and Robbins' Varsity Pictures - which originally premiered on Spike TV in January of 2010 - stars Darin Brooks, Alan Ritchson and Ed Marinaro and also features Denise Richards in Season 2.

"Adding Blue Mountain State to our lineup gives our viewers yet another opportunity to be entertained on theScore," says Greg Sansone, Vice President, Broadcast Operations, Score Media Inc. "We look forward to bringing this hilarious sports comedy to our viewers this fall."

For more information on Blue Mountain State, visit:

For more information on theScore, visit:

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment.  Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.  The Company's digital media assets include and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements
Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words "anticipate," "believe," "plan," "estimate," "expect," "intend," "will," "may" and "should" and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media's current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media's concentrated shareholder base and others including those discussed in Score Media's annual information form filed with applicable securities regulators and available on the SEDAR website (, which could cause Score Media's actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release.  Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

SOURCE Score Media Inc.

For further information:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217

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