Unibroue 17 Grande Réserve to be launched today
MONTREAL, Nov. 7, 2011 /CNW Telbec/ - Unibroue is proud to introduce its
17 Grande Réserve exclusively at the LCBO, for the enjoyment of Ontario's beer
Created by Unibroue's master brewer, Jerry Vietz, Unibroue 17 was only
bottled once, at the end of 2007. In 2010, it was recognized as the
World's Best Dark Ale at the World Beer Awards, in England, amongst
over 500 beers presented by 27 countries. This rich Belgian style ale
has a roasted malt nose, with a hint of sweetness and a subtle oak
finish. "The fact that this beer distinguished itself at this prestigious event
makes me especially proud," says Jerry Vietz, "since it's the first beer I created at Unibroue, the first one that I
can call my own." This latest honour comes in addition to three international platinum
medals the Unibroue 17 has already garnered.
After such a critical success, Unibroue decided it could not deprive its
fans of this superior dark ale. And so the 17 Grande Réserve came to be. This dark ale, aged with French oak and bottle refermented,
presents a complex profile of aromas and flavours. The Grande Réserve designation recognizes its exceptional aging qualities. Unibroue 17
Grande Réserve will be brewed once a year, and will be sold in numbered
brasseur bottles to better reflect its uniqueness.
Following its launch at the LCBO, Unibroue 17 Grande Réserve will be
introduced to the rest of the Canadian market and in the U.S. at the
beginning of 2012.
To find out which LCBO stores will be offering Unibroue 17 Grande
Réserve, log on to www.lcbo.com.
Created in 1991, Unibroue is the biggest craft brewery in Quebec and
among the biggest in North America. It brews more than 15 beer brands
and has won over 165 international medals since its inception. Unibroue
is headquartered in Chambly and has eight warehouses in Quebec. Its
nearly 300 employees work in production, distribution, sales and
marketing, and administration. For more information about Unibroue,
please visit www.unibroue.com
Image with caption: "Unibroue 17 Grande Réserve (CNW Group/Unibroue)". Image available at: http://photos.newswire.ca/images/download/20111107_C3101_PHOTO_EN_6203.jpg
For further information:
For more information or to schedule an interview with master brewer Jerry Vietz, please contact:
514 894-1703 / firstname.lastname@example.org