The time is ripe: Indigo Books & Music Inc. aims to enrich Canadians' lives with the introduction of plum rewards

Pick of the crop: plum rewards offers personalized product recommendations, promotions and points on books and more

TORONTO, April 6 /CNW/ - plum (n) 1. an excellent or desirable thing, 2. an unanticipated gain or unexpected legacy; (adj) 1. of reddish-purple colour, 2. choice, valuable, coveted.

Indigo Books and Music Inc. today reinforced its commitment to enriching Canadians' lives through books and complementary products with the nationwide launch of plum rewards. plum rewards is more than a loyalty program, it represents the evolution of the loyalty concept to deliver best-in-class customer service. A free program, complete with points on almost everything purchased in store and preferred pricing at, the plum rewards mission is to provide Indigo customers with personalized and inspirational book and product recommendations, promotional offers and VIP shopping events.

plum rewards was developed after seeking feedback from customers who wanted the opportunity to join an Indigo loyalty program for free, as well as have the ability to earn and redeem rewards on book and non-book purchases.

"We've reviewed all aspects of our loyalty experience and we've heard specifically that many of our customers wanted a free and simple way to add value to all their purchases, as well as recommendations based on their areas of interest." said Deirdre Horgan, Executive Vice-President, Marketing, Indigo Books & Music Inc. "Our business is expanding to be a destination for books, gifts for every occasion, and toys. Through plum rewards members benefit from more personalized service and points earned on purchases made across all our product categories designed to enrich their lives."

Points and so much more

While members will earn 10 points for virtually every dollar spent in store (including books, toys, magazines, eReaders and more), and up to five per cent off books purchased at, plum rewards is much more than a points-based program. It is a unique loyalty experience that offers meaningful and personalized rewards touch points including:

  • product recommendations at the plum rewards portal available online and at in-store kiosks;
  • self service access to personalized offers when customers log on to their account; and
  • VIP shopping events, opportunities to connect with the Originals - authors, artists, designers and thought leaders.

Personalized recommendations may include hidden gems, like an expert-endorsed book on Understanding Shutter Speed for a customer who has purchased photography books in the past. If that customer has indicated an interest in our gift & lifestyle products, we might also recommend some of our most-loved studio frames.  For a customer whose purchase history includes family cookbooks, toys, literary fiction, and items from Indigo's yoga product line, we'll recommend products across all of those categories based on what similar customers have loved. Coming soon will be the ability for each customer to interact with his/her recommendations online by telling us "Not Interested" or "I Already Own It", which will make their future recommendations even stronger.

"plum rewards' exclusive recommendations and offers will lead our customers to new discoveries within our product assortment and introduce them to great reads we think they'll love as well as categories that complement and enrich the booklover's life," added Horgan. "plum rewards is also a catalyst for us to connect like-minded individuals through events, social media and the active Indigo Online Community."

More options
Indigo customers now have more reward options than before. Indigo's irewards program, which offers a 10% discount on books and a 5 per cent discount on most non-book products for an annual fee of $35, will continue as an alternative to plum rewards.  Customers can choose to be either a plum rewards or irewards member, but not both.

plum rewards is available nationwide. Canadians (16 years of age or older) can join plum rewards online at or become a member by signing up at their favourite Indigo, Chapters or Coles store.

About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division,, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community. Chapters and Indigo are rated as the number one and number two retailers in Canada by the Kubas Major Market Retail Report, and have been on that list since 2000.

To learn more about Indigo, please visit the About Our Company section of

SOURCE Indigo Books

For further information:

Janet Eger
Indigo Books and Music Inc.
Katie Noble
MSL Canada



Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .


Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.


Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.