BARRIE, ON, June 9, 2011 /CNW/ - The Source announced today that it is
the first Canadian retailer to offer consumers a hands-on opportunity
to test drive Amazon's world's leading eReaders, Kindle and Kindle 3G,
prior to purchase.
"Designed with book lovers in mind, the Amazon Kindle - a pioneer in
eReading - offers Canadian consumers a slender and sophisticated device
for an unparalleled reading experience," said Bruce Dinan, Executive
Vice President of Merchandising at The Source. "With access to over
760,000 'Buy Once, Read Everywhere' books, a Pearl E Ink screen that's
easy on the eyes even in bright sunlight, and a battery life of up to
two months, we know our customers are going to be thrilled with
"The Source's reputation for excellence in customer service makes it the
perfect place for Canadian customers to learn about Kindle," said Mike
McKenna, Vice President, Amazon Kindle. "We're thrilled to be working
with The Source to make it easier than ever for our customers to
discover and buy Kindle, and with it, have access to a vast selection
of the books that people want to read."
It's Light - Kindle's compact size makes it lighter than a paperback and thinner
than most magazines. Kindle is an ideal travel companion for readers on
It's Easy to Read - Featuring a six-inch Pearl E Ink screen, Kindle delivers the clearest
text and the sharpest images. Whether on a sunny patio or in a poorly
lit room, the Amazon Kindle's high-contrast screen ensures the best
reading experience in any environment.
It's Wireless - While both models come equipped with built-in WIFI, Canadian consumers
can now opt for the Kindle 3G with free, global 3G wireless, without
annual contracts or monthly fees. With storage space for up to 3,500
books and enough battery life to last up to two months, Kindle is a
real page turner.
Kindle and Kindle 3G is available at The Source stores across Canada for
the economical price of $159.99 and $209.99 respectively. Invite Dad to
discover why Amazon is selling more Kindle books than hardcover and
paperback print books combined this Father's Day.
About The Source
Building on 40 years of excellence as an electronics retailer, The
Source (www.thesource.ca) is one of Canada's largest retailers with more than 700 locations
nationwide. All stores offer a wide range of brand name consumer
electronics including communications, computing and audio products.
More than 70% of Canadians live within five kilometres of stores
operated or licensed by The Source.
SOURCE The Source
For further information:
Andrea Lukac/Auravelia Colomer
firstname.lastname@example.org / email@example.com