The Prix Tourisme Montréal du rayonnement international : a new partnership between Tourisme Montréal and the Conseil des arts de Montréal

MONTREAL, Sept. 1, 2011 /CNW Telbec/ - Tourisme Montréal has teamed up with the Conseil des arts de Montréal to launch the new Prix Tourisme Montréal du rayonnement international. This award, along with a grant of $5,000, will be one of 10 honours conferred on November 1, 2011, as part of the Prix de Montréal pour les arts et la culture, a major event organized by the Conseil des arts de Montréal.

The Prix Tourisme Montréal du rayonnement international (international influence award) is an annual recognition of a participating cultural organization or artist who, through their activities, contributes to the enhancement of Montréal's international profile. Once a year, a jury will award the prize to an organization or artist who has demonstrated exemplary effort and achievement, either at home in Montréal or elsewhere, in their actions to encourage international travellers to visit Montréal.

"It is with great pride that Tourisme Montréal announces the creation of the Prix Tourisme Montréal du rayonnement international to recognize excellence by a Montréal cultural organization or artist in influencing tourism. Montréal's cultural image is highly regarded internationally, and we count on this asset to convince visitors to choose Montréal as their travel destination. The time has now come to honour those who, over the years, have gone above and beyond when it comes to stimulating cultural tourism," states the Honourable Charles Lapointe, President and CEO of Tourisme Montréal.

Founded in 1919, Tourisme Montréal is a private, not-for-profit organization that is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position the destination on leisure and business travel markets. It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market.

Furthermore, some 15 years ago, Tourisme Montréal launched a major project to study the dynamic between tourism and culture in Montréal. Since 2008, a triennial partnership between Tourisme Montréal, the City of Montréal, and the Ministère de la Culture, des Communications et de la Condition féminine (MCCCF), as established in the Entente sur le développement culturel de Montréal (agreement on Montréal's cultural development), has led to increased effort to develop Montréal's cultural tourism industry. In addition, the Plan d'action 2007-2017, Montréal, métropole culturelle (2007-2017 action plan - Montréal, cultural metropolis) also targets the development of cultural tourism in order to promote Montréal as a travel destination in Canada and abroad.

About the Conseil des arts de Montréal
A dynamic partner of Montréal artistic creation, the Conseil des arts de Montréal supports and recognizes excellence in professional artistic creation, production, and distribution through financial support, advice, and cooperative and development actions. For over 50 years, the Conseil des arts de Montréal has contributed through its actions to the development of "Montréal, cultural metropolis."


For further information:

Pierre Bellerose
Vice President
Public Relations, Product Research and Development
Tourisme Montréal
514 844-2404
Twitter: @pierrebellerose

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