TORONTO, Feb. 22 /CNW/ - The Oral Aesthetic Advocacy Group is proving its commitment to oral health by launching a new initiative.

Effective March 1st, 2011, The OAAG will offer adults over 25 years of age with a free oral cancer screening exam through select dental practitioners that participate in the organization's program. The campaign kicks off with print ads, electronic media and direct mail distribution in California, Tennessee, Florida, New Jersey, Georgia, Missouri, Virginia, Alabama, Colorado, Alabama and Ontario, Canada.

The OAAG will allocate up to $100,000 toward the endeavor and will renew it after the first year if the program demonstrates its effectiveness in getting people proactive about oral cancer screening.

"The danger of oral cancer is that it can often go undetected for quite some time, and what may appear to be a minor sore could actually be much more serious," expressed Dr. Efram Kazman, a voluntary member of the OAAG's advisory board. "As dentists we are trained to examine the mouth, tongue and throat and be aware of any abnormalities, addressing concerns before they escalate."

Although a highly curable form of cancer, it must be diagnosed in the early stages for a successful outcome.  Shocking to most people is that the survival rate of oral cancer is less than that of breast cancer. Lola Snidman, President of the OAAG said recently "the public really isn't getting the message about the frequency and severity of oral cancer, and that's partly because the message doesn't seem to be as important as those about breast, prostate and even colon cancers. I think it's an important obligation of the oral health community to step up and not only create awareness - but do something about it."

For more information about oral cancer and the free oral cancer screening program, or to schedule your free oral cancer screening exam, please visit

About the Oral Aesthetic Advocacy Group
Founded in 2010 by dental practitioners and industry professionals, the Oral Aesthetic Advocacy Group Inc, (OAAG) is a research, information and funding organization committed to promoting the benefits and importance of a healthy mouth.

About the Oral Cancer Screening Program
The oral cancer screening program is a one year program dedicated to advocating the importance of pre-screening for oral cancer. The program will provide adults over the age of 25 with free oral cancer screening through its network of participating dental practitioners. The OAAG is a member of the Oral Cancer Foundation.

SOURCE Oral Aesthetic Advocacy Group Inc.

For further information:

Lola Snidman, President
The Oral Aesthetic Advocacy Group
Tel: 1-866-670-6579 Ext 2250

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Oral Aesthetic Advocacy Group Inc.

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