NIVEA Will be Setting Sail Through a Century of Success With Guests From
50 Countries on May 9 - 10, 2011. The On-Board NIVEA Experience is
Kicking Off With a Live Performance by Superstar Rihanna.
HAMBURG, Germany, May 9 /CNW/ - For 100 years now, consumers around the
world have inseparably associated the NIVEA brand with skin care and
wellbeing. NIVEA will be presenting the milestones and science behind
the brand, and its everyday significance for consumers around the
world, during a two-day anniversary cruise, the NIVEA Skin Journey, on
May 9 and 10.
"We're going to celebrate our centennial year by giving our guests the
opportunity to experience how NIVEA evolved from the first creme tin to
the world's largest skin care brand. Skin Journey guests will
experience NIVEA's competence in catering to different consumer skin
care requirements and developing optimum skin care products for people
in their local markets," said Thomas-B. Quaas, Chief Executive Officer
of Beiersdorf AG.
The journey through time departs on May 9 from Hamburg, where guests on
the ship will be treated to an exclusive live performance by music icon
Rihanna. Some NIVEA guests will then have the chance to meet & greet
the superstar in person.
The NIVEA Skin Journey ship features an historic exhibition of personal
letters and photos from consumers, slide show images, famous TV and
cinema commercials and a big touchscreen sphere which enables guests to
interactively discover NIVEA's history. Relaxing spa treatments will be
provided by the NIVEA House personnel in special spa zones so that
guests can experience the beneficial effects of NIVEA products for
The Research & Development exhibition features state of the art
measurement equipment, such as eye-wrinkle depth measurement devices,
for guests to test out. Various Skin Workshops with international
experts will provide background information on subjects such as the
regeneration of the skin as we sleep and the functions of the natural
A unique international psychological study, the NIVEA Skin Survey, will
also be presented on the Skin Journey. It reveals correlations between
personality type and skin type. The Skin Survey provides key insights
which will help the NIVEA Research & Development teams to create
innovative products that speak the language of skin.
Another exhibition shows the joint projects and initiatives of NIVEA and
Plan International according to the motto of 'We care & connect'.
Joachim Low, German national football team trainer and NIVEA FOR MEN
skin care coach in Germany is a supporter of this partnership and a
Skin Journey guest.
You can find further texts, photos, footage and videos on NIVEA's 100th
anniversary in our virtual press center at http://www.Beiersdorf.com/Nivea100.
SOURCE Beiersdorf AG
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