THE LOUIS BONDUELLE FOUNDATION BEGINS OPERATIONS IN CANADA

The Organization Devotes Its Efforts to Promoting the Benefits of Vegetables

MONTREAL, Jan. 27 /CNW Telbec/ - After four years of activity in the European market, the Louis Bonduelle Foundation has arrived in Canada. The organization, which does its utmost to promote the importance of consuming more vegetables, has already begun to take concrete action here. In fact, the Foundation has just delivered the first round of Canadian subsidies awarded under its "Call for Proposals" program. This international program is aimed at funding local initiatives that share a common goal: encouraging the consumption of vegetables among target populations.

Each year, dozens of organizations submit proposals as part of this program. The applications are carefully evaluated by a jury based on a set of specific criterias, ranging from the originality of the proposed project to the number of people that it could potentially reach, as well as how rigorously designed and relevant the initiative is. Since 2007, the Foundation has funded 58 organizations that have been able to implement their projects as a result. This year, for the first time, Canadian organizations were officially invited to submit applications, and ten out of a total of 22 approved projects are located here.

The Foundation took advantage of its official Canadian launch on January 25 to announce the recipients of its Call for Proposals subsidies. The organizations whose proposals were approved will share over $40,000 between them, enabling them to get their various projects underway.

"It's especially impressive to see the extent to which people active at the grass-roots level are driven by a clear vision and are demonstrating innovation and persistence," emphasized Jérôme Bonduelle, Chief Operating Officer, Bonduelle North America. "In this regard, the Louis Bonduelle Foundation plans to foster initiatives that raise awareness about healthy eating, particularly those that encourage greater consumption of vegetables. We also plan to play a significant role in terms of sharing the latest information on vegetables, with the goal of making a tangible, lasting contribution to the health of Canadians."

Under the direction of the Bonduelle Group, a global leader in the field of vegetable processing, the Louis Bonduelle Foundation's mission is to promote the value of vegetables and foster long-term improvement of eating habits by making vegetables serve the public good. It educates, raises awareness and distributes information with the aim of helping to change people's perception of vegetables and daily behaviour.

The Louis Bonduelle Foundation in Canada provides the public with a broad range of information on vegetables in a simple, practical format on its website, www.fondation-louisbonduelle.org/canada/en. In particular, the site offers research papers and science news updates for health professionals, as well as profiles of various vegetables, recipes and tips.

Since it is vital that our understanding of health and nutrition continues to progress, especially with respect to the relationships between eating habits, vegetables and health, the Louis Bonduelle Foundation supports scientific research in Europe through the awarding of various prizes. What's more, it co-founded and supports the Fondation Coeur et Artères, which develops research programs for the prevention of cardiovascular disease, as well as the Fonds Mondial de Recherche contre le Cancer (the French equivalent of the World Cancer Research Fund). Eventually, the Louis Bonduelle Foundation intends to develop similar initiatives in Canada. Its next Call for Proposals will be held in June 2011.

SOURCE Louis Bonduelle Foundation in Canada

For further information:

Mathieu Rouy
Enzyme
mrouy@enzyme.ca
514-524-6464, ext. 292

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Louis Bonduelle Foundation in Canada

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