The Lay's® brand launches new Hometown Heroes campaign in conjunction
with their Winnipeg Jets sponsorship
WINNIPEG, Sept. 28, 2011 /CNW/ - Hockey is one of Canada's greatest
national past times, a sport that connects Canadians from
coast-to-coast through their hometown pride, favourite hockey jerseys
and passion for the game. Also deeply rooted in Canadian culture is the
Lay's brand. Having worked with local farmers from across the country to
produce potato chips made from homegrown potatoes for over 25 years,
PepsiCo Foods Canada through its Lay's brand has been a longtime, proud supporter of Canadian traditions and
communities. The company is now thrilled to be celebrating its next
step in supporting Canadiana by announcing an exciting partnership with
Canada's newest NHL team, as the official potato chip of the Winnipeg
"As a hockey-loving nation, I know I speak for a great many Canadians
when I say how proud we are to welcome the Winnipeg Jets into the
Canadian sports arena," says Jason McDonell, vice-president of
marketing, PepsiCo Foods Canada. "Teaming up with the Winnipeg Jets was
a natural and obvious fit for us - two brands who value hometown pride
and enjoy supporting Canadian communities."
"We couldn't be happier to have Lay's on board as the official potato
chip sponsor of the Winnipeg Jets," says Jim Ludlow, president and CEO,
True North Sports & Entertainment. "This is a very exciting
partnership opportunity for our organization and we look forward to
working with Lay's over the next five years to bring our fans a lot of
fun and enhanced home game experiences."
Do you know a Hometown Hero?
The Winnipeg Jets are destined to make this a winning season and become
hometown heroes for the province. It is in this spirit that PepsiCo
Foods Canada through its Lay's brand has launched 'Hometown Heroes' - a year-long campaign that recognizes and celebrates local individuals
who make a positive impact on their community.
Beginning September 28, Manitobans are encouraged to nominate their
Hometown Hero by visiting www.lays.ca/hometownhero. A selected nominee will receive a pair of coveted tickets to a
Winnipeg Jets home game, as well as formal recognition during the Lay's Hometown Hero in- arena activation. The Lay's brand hopes to recognize a Hometown Hero at each home game - that's 41
Hometown Heroes throughout the 2011-2012 hockey season. All Manitobans
are encouraged to share their hometown pride during this inaugural year
for the Jets.
About Lays-Jets Partnership
The Lay's brand partnership with the Winnipeg Jets is an exclusive five year deal
that runs until the end of the 2015-2016 NHL hockey season. Fans will
be able to enjoy Lay's potato chips at the Winnipeg MTS Centre while cheering for their
hometown team on the ice.
PepsiCo Foods Canada through its Lay's brand is proud to be a sponsor of the Winnipeg Jets and looks forward
to a promising partnership ahead.
Lay's potato chips are Canada's favourite potato chip brand, leading the
market share in all Canadian regions. Lay's is one of PepsiCo Canada's
flagship brands. For more information, please visit www.lays.ca.
About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units.
PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and
Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada,
Gatorade and Tropicana. For more information, please visit www.pepsico.ca.
PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 19 different product lines that generate
more than $1 billion in annual retail sales each. Our main businesses
-- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make
hundreds of other enjoyable and wholesome foods and beverages that are
respected household names throughout the world. With net revenues of
approximately $60 billion, PepsiCo's people are united by our unique
commitment to sustainable growth by investing in a healthier future for
people and our planet, which we believe also means a more successful
future for PepsiCo. We call this commitment Performance with Purpose:
PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment, including by conserving energy and water usage, and
reducing packaging volume; to provide a great workplace for our
associates; and to respect, support, and invest in the local
communities where we operate. For more information, please visit www.pepsico.com.
SOURCE PEPSICO CANADA
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