The Canadian Breast Cancer Foundation Launches Video in Support of the 2011 LinkPink Lance Armstrong Event

Local Sponsors Jump on Board to Support the Cause as the Foundation Celebrates 25 Years

To view the Social Media Release, click here:

CALGARY, June 9, 2011 /CNW/ - The Canadian Breast Cancer Foundation (CBCF) today launched the 2011 LinkPink video in support of the 2011 LinkPink: Lance Armstrong for Breast Cancer event to help raise funds and awareness for the breast cancer cause as the Foundation celebrates its 25th anniversary.

"It's an exciting year for the Foundation," said Trish Bronsch, CEO of the Prairies/NWT Region. "We are celebrating 25 years this year and what better way to celebrate then to have internationally recognized cancer advocate Lance Armstrong in Calgary for the 2011 LINKPINK Event to raise awareness and funds to support breast cancer research, education and awareness."

The Ride, taking place on September 8, 2011 in Calgary, is an exciting opportunity to ride with the seven-time Tour De France champion and cancer survivor as he takes to the road in a 60 kilometer route with a  group of fundraising individuals and teams  in support of the Foundation. Following the ride, Lance Armstrong will participate in the LINKPINK evening gala dinner hosted by legendary cycling commentator Phil Liggett to share his personal story and answer questions in what is sure to be a special and inspirational event.

"I would like to give a special thank you to our co-presenting sponsors and media partners who are committed to making this event a success and helping raise funds to create a future without breast cancer for the 23,000 Canadian women and men diagnosed annually in Canada," added Bronsch. "We couldn't do this without the generous support of our partners and volunteers."

This year's co-presenting sponsors are the Canada Safeway Foundation and CIBC.  Media sponsors include the Calgary Herald and Astral Radio GroupRidley's Cycle is also a supporting sponsor and partner.




  • Clip one: 2011 LinkPink Video


  • Photo one: Lance Armstrong speaks at the Edmonton Shaw Conference Centre for LINKPINK: August 25, 2010
  • Photo two: 2010 LINKPINK ride with Lance Armstrong in Jasper, AB: August 26, 2010


The Canadian Breast Cancer Foundation
LinkPink Ride
Lance Armstrong
Breast Cancer

As the leading national volunteer-based organization dedicated to creating a future without breast cancer, the Canadian Breast Cancer Foundation works collaboratively to fund, support and advocate for relevant and innovative breast cancer research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer. The Foundation is currently celebrating 25 years dedicated to breast cancer research, education and awareness.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:


SOURCE Canadian Breast Cancer Foundation

For further information:

Media contact:
Jacquelynn Benson
Fleishman-Hillard Communications
403-266-4710 ext:227

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Canadian Breast Cancer Foundation

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