The Bargain! Shop and Easter Seals Work Together to Support Canadians with Disabilities

TORONTO, Nov. 24, 2011 /CNW/ - Canadian retailer The Bargain! Shop is using an environmental awareness initiative to support their leading charitable partner, Easter Seals Canada, and to continue their support of families and communities across Canada.

The Bargain! Shop encourages their customers to bring their own reusable bags to stores as a means to reduce the number of plastic bags used at the checkout. Customers wishing to use plastic bags can purchase them, in participating retail locations.  Beginning November 2011, The Bargain! Shop will be donating the net proceeds from each bag purchased to Easter Seals, The Bargain! Shop's national charitable partner.

"The Bargain! Shop is proud of this initiative as it marries our philanthropic mandate with our corporate social responsibility efforts," said Tracey Mikita, Vice President, Human Resources, The Bargain! Shop. "We believe this program will result in fewer bags going to landfills which supports our commitment to reducing our impact on the environment.   We'll use the net proceeds of this program to support initiatives for Canadians with disabilities at the same time."

Since 2005, the Bargain! Shop has raised over $1 Million for charitable organizations with $810,304 of those dollars going directly to Easter Seals.   In 2011 $152,805 was raised nationwide, making it Easter Seals' top national contributor in its Paper Egg fundraising campaign. The company has held this distinction since 2007 when it first became involved with the cause.

"We're always thrilled to see our corporate partners strategize new ways to support our programs and services," said Max Beck, CEO, Easter Seals Canada. "The Bargain! Shop has shown tremendous creativity in using an existing program to drive new revenue for Easter Seals. Their continued support will mean that we can do more to support people with disabilities in communities across Canada each year."

While it's unclear how much the shopping bag program will raise in its first year, both parties are confident it will add considerable dollars to The Bargain! Shop's fundraising total and raise continued awareness of Easter Seals and its programs.

About the Bargain! Shop

The Bargain! Shop operates 238 stores from Vancouver Island to Newfoundland, and is Canadian owned and operated with headquarters based in Mississauga, Ontario. The Bargain! Shop, which has been called "the best kept secret in Canadian retailing", carved out its niche by operating its extreme value format mainly in rural and smaller communities. The retailer carries a selection of products for the home (including electronics, house wares and home textiles), as well as men's, women's and children's apparel. The Bargain! Shop also offers footwear, food, cleaning products, as well as a large selection of toys, seasonal and health and beauty products. To learn more about the company and the products it carries, visit

About Easter Seals

Easter Seals is dedicated to fully enhancing the quality of life and self-esteem of Canadians with disabilities. As Canada's largest local provider of programs, services, issues-leadership and development for the disability community, Easter Seals is dedicated to helping more than 146,000 Canadians with disabilities participate fully in society.

Easter Seals provincial organizations offer transformative programs and services at the local level, the best known of which are Easter Seals camp programs. Learn more at

SOURCE Easter Seals Canada

For further information:

Media Contact

Tracey Mikita
Vice President, Human Resources
The Bargain! Shop 

Greg Sarney
National Director, Development
Easter Seals Canada
416-932-8382 x226


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