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MONTREAL, Feb. 22 /CNW Telbec/ - On February 20th, 2011, the Garage brand, known for its flirty casual fashion, hosted an exclusive VIP
concert for the students of Corpus Christi High School of Burlington,
Ontario. The school was crowned winner of the video-based "Get Loud"
contest, which saw high schools across Canada and south of the border
compete for the chance to win a private show by Marianas Trench - the Juno nominated, Canadian pop-rock band.
Launched in September 2010, the "Get Loud" contest asked students to
submit videos showcasing their Garage spirit. These videos were cast,
directed and edited by the participants themselves. They were posted on
the contest's platform, getloud.garage.ca, which also enabled the
uploaded content to be shared with friends on Facebook, Twitter and
other social networks. The entries were subject to an online voting
process which closed on November 15th, 2010. The videos generated over 317,900 votes and more than 13,000
comments on the getloud.garage.ca platform. Contest buzz was also
generated on the brand's site & Facebook.
The concert took place Sunday night, in Burlington Ontario, where
hundreds of excited teenagers rocked out to their favourite Marianas
Trench songs. "Thanks Garage for making this dream come true; our own
private concert! We'll remember this forever.", says 16 year-old Kaylin
Martin, one of the students who submitted the winning entry. Garage's
marketing team & Toronto's Z-103 were also on location to co-host the
Garage continues to connect with its teen customer by bringing fashion,
music and creativity to the forefront. "We think it's important to
keep delivering unique, relevant, fun experiences to our teen
customers", says Melissa Bissell, Marketing Manager for the Garage brand.
After 35 years in the fashion business, the Garage brand, operating within Groupe Dynamite's umbrella, has experienced
unprecedented growth in the last 5 years. This spirited group creates,
designs, markets and distributes from its head office located in
Montreal, Quebec, and encompasses more than 4,000 employees worldwide.
Groupe Dynamite operates over 260 stores across all Canadian provinces,
7 states in the U.S., and most recently has expanded its operations in
Dubai U.A.E, with additional locations planned for the Middle East in
the near future.
About Marianas Trench
Marianas Trench is a Juno award nominated Canadian pop-rock band from
Vancouver, BC. One week after the band's album Masterpiece Theatre was released, it
kicked off at #4 on the Canadian Albums Chart. "Cross My Heart" became the band's second
song to hit #1 on both the Much Music Countdown and iTunes Canada charts. In 2009, it was
also nominated for four MMVAs and Cross my Heart went platinum in Canada. The song will
soon be heard on US radio stations as the band gets set to heat up the US charts.
/NOTE TO EDITORS: Media Assets accompanying this story are available as
SOURCE GROUPE DYNAMITE INC.
For further information:
Annie Claude Dion
Marketing Coordinator for Garage
Tel. (514) 733-3962 x368