- TD Bank Group renews investment to keep kids reading in the summer
TORONTO, June 20, 2011 /CNW/ - TD Bank Group today announced a
multi-year, $3.7-million renewed investment to the program to help
Library and Archives Canada, Toronto Public Library and CNIB run the TD
Summer Reading Club through to 2014. As Canada's largest reading club,
more than half a million children are expected to participate and will
read more than two million books in both English and French each year.
"The TD Summer Reading Club is a great way to keep young minds
stimulated over the summer months," said Frank McKenna, TD Bank Group
deputy chair and literacy champion. "We are proud to help kids discover
the joy of reading this summer and make a splash using their
From scuba diving for treasure to studying mythical water creatures, the
award-winning TD Summer Reading Club's theme, Splash! Celebrate Summer will inspire children to use their imaginations to explore lakes, rivers and
oceans through reading. Children in participating provinces will make
a splash at their local libraries by registering for a free TD Summer
Reading Club kit. Each child is encouraged to set a reading goal for
the summer and at the end of the summer, the local librarian will
present each child with a reading certificate.
"Children and their families are encouraged to dive into a good book at
their local library," said Jane Pyper, Toronto Public Library's City
Librarian. "Thousands of children participate in the program every
year, building confidence in their reading abilities and providing a
safe place to have fun during the summer."
Summer reading clubs have a positive impact on children's reading, but
family really plays an important role by encouraging children to read
for pleasure at home. Studies show that reading as little as six books
over the summer will help young children maintain their reading levels.
"Nothing stimulates a child's imagination like reading," said Dr. Daniel
Caron, Deputy Head and Librarian and Archivist of Canada. "It brings
them to a world where magic can happen, the kind of world we once all
believed in and a sense of wonder that we yearn for as we get older."
In 2009, CNIB joined the program in an effort to increase accessibility
for children with print disabilities. "We are thrilled to make the TD
Summer Reading Club available to children with vision loss, by bringing
stories to life with French and English audio recordings and Braille,"
said Al Jameson, Chair, National Board of Directors, CNIB.
For more information about the 2011 TD Summer Reading Club and how to
participate visit www.tdreadingclub.com.
TD Community Giving
TD invests in communities to make a positive impact where it does
business and where our customers, clients and employees live and work.
In 2010, TD donated over $50 million to support community organizations
in Canada, the United States and the United Kingdom. In Canada, we
focus on Education and Financial Literacy, Creating Opportunities for
Young People, and the Environment. For more information, visit www.td.com/corporateresponsibility.
SOURCE TD Community Giving
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