MONTREAL, Feb. 14, 2013 /CNW Telbec/ - TC Media is pleased to announce
that it has signed a partnership agreement with La Terre de chez nous (TCN) to handle the advertising representation for TCN's four new
regional agricultural monthlies, published under the name La Terre de chez nous en région. The TC Media sales teams in charge of community newspapers in Québec
will be responsible for selling these publications in the Québec
market. The first official issues of La Terre de chez nous en région, which will cover western, central and eastern Québec and the
Montérégie, will be delivered to TCN subscribers starting this week.
"We are delighted to be teaming up with the professionals at La Terre de chez nous and accompanying them on this new adventure to enrich their content
offering. For us this is a very promising business partnership because
it enhances our advertising offering by providing a highly targeted
clientele for our advertisers, with rich and specialized content
focused on agricultural areas," noted Sébastien Nadeau, Vice President,
Local Sales, Local Solutions, Québec and Ontario, at TC Media. "This
agreement shows TCN's trust in us and our sales force."
"With the help of seasoned local reporters and contributors who are
well-established in their communities, these new publications will
showcase the dynamic realities of agriculture in the regions," said
André Savard, Manager of La Terre de chez nous. "It was a natural step for us to set up a business partnership with
TC Media, the leader in local and regional information in Québec, as it
gives us the benefit of experienced local sales teams who are
thoroughly familiar with their local communities."
TCN has been published since 1929 and will continue to cover major
issues, markets and production, while the monthly publications under La Terre de chez nous en région will keep their readers up-to-date on local and regional news. These
publications are aimed at agricultural producers as well as key players
and citizens in rural areas, and will be even closer to the daily
experience of farmers and rural communities.
About TC Media
Canada's leading provider of media and marketing activation solutions,
employing about 4,000 people, TC Media reaches 24 million consumers in
Canada through its integrated multiplatform offering that includes
print and digital media, the production of magazines, newspapers, books
and custom content, mass and personalized marketing, interactive and
mobile applications, TV production and door-to-door distribution.
TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B,
TCL.PR.D), which has about 9,500 employees in Canada and the United
States, and reported revenues of C$2.1 billion in 2012. Website www.tc.tc.
SOURCE: Transcontinental inc.
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