Survey reveals seventy-seven per cent of Canadians who own a cellphone feel increased wireless competition is positive

WIND Mobile makes real customers the face of new campaign

TORONTO, Nov. 7, 2011 /CNW/ - A recent survey commissioned by WIND Mobile found 77 per cent of Canadians who own a cellphone feel the increase in wireless competition from the new entrants has been positive and over half (54 per cent) feel wireless prices have come down in the last two years.

"It has always been our vision that Canadians would feel the positive impact of real wireless competition and we are very proud to have ushered in this new reality," said Anthony Lacavera, CEO of WIND Mobile and Globalive Holdings.

That positive sentiment from Canadian consumers and WIND customers specifically is exactly what the company is looking to harness with its new holiday advertising campaign, which features comments from real customers.

"Our customers are at the heart of everything we do which is why we've decided to put them front and centre in our new campaign," said Lacavera.  "Even before we launched we listened to what Canadians wanted from their wireless carrier and we committed to deliver on what we heard. This campaign gives a voice to those consumers who spoke up and to who we have listened to."

The campaign features the testimonials of real WIND customers from across the country that WIND has collected from what our customers, members, fans and followers have been saying in our online spaces, including the WIND Community, Facebook and Twitter. They discuss everything from WIND's lack of extra fees, the value they get from their service plans and the fact that they do not have to sign a term-contract. The average Canadian is feeling these benefits as well. Over 70 per cent of Canadians with a cellphone (74 per cent) feel that they have more freedom now that they no longer have to lock into a contract.

One of the customers featured in the new campaign is Fred S. from Calgary, a WIND customer since May 2010.  Fred S. says "I think WIND offers the best value with an added bonus… NO TERM CONTRACTS!".  Another customer in the campaign is James C. from Ottawa, a WIND customer since October 2010, says, "No extra fees, no hassle and I feel like I'm getting real value for my money."

The campaign is launching with testimonials collected from WIND's online community.  Moving forward, WIND will continue to collect their customers' feedback and use it in future campaigns. To find out more information about the customers featured in WIND's new campaign, visit

Competition survey highlights include:

  • 77 per cent of Canadians with a cellphone feel that the increase in wireless competition over the past two years has been positive
  • Over half of Canadians with a cellphone (54 per cent) feel that the prices for mobile phone services have come down over the past two years
  • 86 per cent agree that there are more choices available for mobile phone service plans now than there were two years ago
  • Over 70 per cent of Canadians who own a cellphone (74 per cent) feel that they have more freedom now that they no longer have to lock into a contract

About WIND Mobile

WIND Mobile provides voice, text and data services to Canadians on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND Mobile is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information, please visit:

Globalive Holdings is a leading provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The Globalive companies include: WIND Mobile, Yak, OneConnect, Canopco and Globalive Carrier Services. For more information, please visit:

About the survey

From October 27th to October 28th, 2011, an online survey was conducted among a sample of 899 Canadians who currently have a cellphone and who are Angus Reid Forum panel members. The margin of error on the full base — which measures sampling variability — is +/- 3.19%. Discrepancies in or between totals are due to rounding.


For further information:

Shelley Thomas
Narrative Advocacy Media
416-922-2211 ext. 3364

Profil de l'entreprise

WIND Mobile

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Globalive Communications Corp.

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