Members of the BC Salmon Farmers Association Invites the Public to Get
the Straight Facts on Salmon Farming at their New web site, www.bcsalmonfacts.ca
VANCOUVER, Jan. 10 /CNW/ - To hear some folks tell it, farmed salmon is
full of pesticides, dyed with artificial colours and not as nutritional
as their wild cousins. When it comes to debunking myths and learning
the true facts about farmed salmon the place to go is the just
"Salmon farmers have worked very hard to address concerns about salmon
farming and have been successful in doing so, but despite this, many
myths remain. That's why our members have launched BCSalmonFacts.ca, a new website where we will separate myths from fact and set the
record straight," says Mary Ellen Walling, executive director of the
British Columbia Salmon Farmers Association.
In addition to the new website, members of the BC Salmon Farmers
Association are also launching a television (youtube.com/bcsalmonfacts) and print media (http://xn.tribalddb.ca/bin/tribal/BCSF_SalmonPrint.pdf) advertising campaign urging viewers and readers not to believe
everything they hear about farmed salmon without first checking the
"At BCSalmonFacts.ca people will be able to separate fact from fiction," says Clare Backman,
Director of Environmental Compliance and Community Relations at Marine
Harvest Canada, a member of the BCSFA. "It's about time the real story
There are video clips and forums on the site with links to articles of
interest. On the forums people can post questions and get straight
answers. There is also a Facebook page (facebook.com/bcsalmonfacts) and a Twitter feed (twitter.com/bcsalmonfacts).
At BCSalmonFacts.ca, for example, visitors will learn farmed salmon have not displaced wild
salmon in rivers, they have the same nutritional value as wild salmon
and they are governed by the strictest and highest standards anywhere
in the world.
"Salmon is a great source of omega-3 fatty acids which reduces the risk
of stroke, heart attack, Alzheimer's disease and depression," says
Walling. "Both wild and farmed salmon are also low in saturated fat and
an excellent source of protein. Indeed, Health Canada and the American
Heart Association recommend eating oily fish (such as salmon) at least
twice a week."
Even better, farmed salmon is available year around, not just in season.
It's important to note that without sustainable aquaculture there would
be a seafood shortage world wide.
BCSalmonFacts.ca is an initiative of five major salmon farming companies and feed
suppliers: Marine Harvest Canada, Mainstream Canada, Grieg Seafood,
Ewos and Skretting, all members of the BC Salmon Farmers Association.
The BCSFA is the voice of British Columbia's environmentally
sustainable farmed salmon industry.
Farmed salmon is the province's largest agricultural export and is
recognized around the world as a naturally healthy and environmentally
For further information:
Media requiring more information, images and interviews, contact:Ian Harvey, Director DDB PRian.email@example.com