MONTREAL, April 13 /CNW Telbec/ - Recent data obtained from the Hotel
Association of Greater Montréal (AHGM) for the month of March allows us
to draw up a summary of the 2010-2011 winter tourist season in
After an excellent summer tourist season in 2010, growth was expected to
continue into winter 2010-2011.
For the entirety of winter 2010-2011 (November 2010 to March 2011), the
number of hotel rooms sold increased by 7.7%, from 1,348,815 in the
same period one year ago, to 1,453,123.
In addition, the average occupancy rate for hotels in Greater Montréal
in winter 2010-2011 reached 55.6%, compared to 50.5% in winter
2009-2010. The number of vacant rooms decreased from 2,670,468 in
winter 2009-2010, to 2,615,462 (-2.1%) in winter 2010-2011.
Meanwhile, the average room price went from $124.16 in winter 2009-2010,
to $127.67 in winter 2010-2011, representing a 2.8% increase.
Certain other data confirms this trend. From November 2010 to February
2011, 4,083,245 cross-border passengers boarded/disembarked at the
Pierre-Elliott-Trudeau International Airport, a 6.8% increase from the
same time period one year ago.
Hotel data represents solely the results of members of the AHGM and not
those of the totality of Montréal accommodation establishments.
Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
destination on leisure and business travel markets. It is also
responsible for developing Montréal's tourism product in accordance
with the ever-changing conditions of the market.
SOURCE TOURISME MONTREAL
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