Summary of remarkable 2010-2011 winter tourist season in Montréal

MONTREAL, April 13 /CNW Telbec/ - Recent data obtained from the Hotel Association of Greater Montréal (AHGM) for the month of March allows us to draw up a summary of the 2010-2011 winter tourist season in Montréal.

After an excellent summer tourist season in 2010, growth was expected to continue into winter 2010-2011.

For the entirety of winter 2010-2011 (November 2010 to March 2011), the number of hotel rooms sold increased by 7.7%, from 1,348,815 in the same period one year ago, to 1,453,123.

In addition, the average occupancy rate for hotels in Greater Montréal in winter 2010-2011 reached 55.6%, compared to 50.5% in winter 2009-2010. The number of vacant rooms decreased from 2,670,468 in winter 2009-2010, to 2,615,462 (-2.1%) in winter 2010-2011.

Meanwhile, the average room price went from $124.16 in winter 2009-2010, to $127.67 in winter 2010-2011, representing a 2.8% increase.

Certain other data confirms this trend. From November 2010 to February 2011, 4,083,245 cross-border passengers boarded/disembarked at the Pierre-Elliott-Trudeau International Airport, a 6.8% increase from the same time period one year ago.

Hotel data represents solely the results of members of the AHGM and not those of the totality of Montréal accommodation establishments.

Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position the destination on leisure and business travel markets. It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market.


For further information:

Pierre Bellerose
Vice President
Public Relations, Product Research and Development
Tourisme Montréal
514 844-2404
Twitter: @PierreBellerose

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