TORONTO, May 26, 2011 /CNW/ - The Toronto Chapter of the International
Association of Business Communicators (IABC) announced Strategic
Objectives as the winner of the 2011 People's Choice Award at the
OVATION Awards Gala, held last night at The Liberty Grand in Toronto.
Strategic Objective's campaign "The Body Shop 'Stop Sex Trafficking of
Children and Young People' Petition" was voted best campaign of the
year by IABC/Toronto members.
Strategic Objective conducted a national, bilingual social
responsibility public relations program that put the trafficking of
children for sex on the media agenda; engaged Canadians securing one
third of the 1+million signatures collected throughout North America;
exceeded measurable objectives; secured 20 million audience
impressions; and fought to bring an end to one of the worst human
The OVATION Awards recognize the best the communications industry has to
offer in the Greater Toronto Area. Last night, IABC/Toronto presented
88 awards at the Awards Gala. In total, 34 Awards of Excellence, 48
Awards of Merit and five Awards of Distinction were presented along
with the People's Choice Award. The awards program broke all its
previous records with more than 200 entries submitted this year.
"The entries we received for the OVATION Awards showcased communication
projects and campaigns that were not only strategic and well executed,
but fresh and creative as well," said Carrie MacAfee, IABC/Toronto
President. "The calibre and the record-setting number of entries posed
a rewarding challenge for our large team of talented judges."
Judging for the OVATION Awards is performed by a panel of senior
communications professionals, accredited practitioners and technical
specialists. Two separate judges carefully review each entry
independently and then jointly review the submissions and results.
IABC/Toronto announced the following Awards of Distinction winners:
Rogers Communications for the Corporate Communications Department of the
Argyle Communications for the Mid-Sized Agency of the Year (Six to 20
Strategic Objectives for the Large Agency of the Year (21 or more
The IABC/Toronto Student of the Year Award went to Humber College
student Regis Dudley for her news release entitled "Accessible and
Web-Friendly Brands Are Better-Emerging PR leader explains why". IABC/Toronto presents the Student of the Year Award to a student who
represents passion and creativity and who is making a difference in the
The Bobbie Resnick Philanthropy Award recognizes outstanding leadership,
contribution to the communications profession and service to the
community. This year, the award was presented to Paul Nguyen for
Jane-Finch.com, a community broadcaster, digital library, and the first
website about Toronto's Jane and Finch community. Jane-Finch.com's
efforts in ramping up community news coverage of political issues and
situations in the Jane and Finch area resulted in consistent, quality
mainstream media coverage, and received recognition from prestigious
government and media award programs.
A full list of winners can be found at: http://toronto.iabc.com/pdf/2011FinalWinnersList.pdf
The 2011 OVATION Awards was hosted by: The Second City Communications
The 2011 OVATION Awards are sponsored by: News Canada, CNW, Fusion Design Group Inc., The Canadian Press Images.
With more than 1,700 members, IABC/Toronto is the largest IABC chapter
in the world. The organization provides these members with
multidisciplinary resources and a global network of more than 15,000
communicators, in 80 countries, working in diverse industries and
disciplines to identify, share and apply the world's most effective
communications practices. http://toronto.iabc.com.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of the media/
For further information:
Christine Andrew, MBA
VP, Marketing Communications