Top Chef Canada's Andrea Nicholson creates a one-of-a-kind Timbits birthday cake
OAKVILLE, ON, June 15, 2011 /CNW/ - Canada's favourite bite-sized treat, the Tim Hortons Timbit, turns 35
this summer. To celebrate this milestone, Tim Hortons has enlisted
rising culinary star and Top Chef Canada contestant, Chef Andrea Nicholson, to create a special Timbits birthday
cake. Standing almost four feet tall, the cake was constructed using
more than 1,500 Timbits and features a replica of a Timbits box, as
well as Timbit characters enjoying summer activities as featured on
Timbits summer packaging.
"I designed the cake to be a true Timbit celebration," said Nicholson.
"I really wanted the Timbits on the top of the box to look like
fireworks exploding. Timbits are an iconic Canadian snack and every
Canadian knows and loves them. Having the opportunity to create the 35th birthday cake was an absolute blast!"
There are currently more than 35 varieties of Timbits and this month Tim
Hortons introduced the first two new flavours in more than five years:
Banana Glazed and Blueberry Glazed.
A lot has changed since 1976 but the Timbit has been a constant
favourite with Canadians. In fact, if laid end to end, the number of
Timbits Canadians have consumed since 1976 would stretch to the moon
and back almost five times. In the last five years alone, Tim Hortons
sold enough Timbits that if stacked on top of each other, they would be
80,000 times taller than the CN Tower.
Over the past three decades, Timbits have become more than just a snack;
for many Canadians, they are part of special memories.
"Whether they're part of a post soccer game celebration, or a 'coffee
run' treat for everyone at the office, or a summer road trip snack,
Timbits have always been the go-to snack that's fresh, bite-sized and
road ready," said Donna Finelli, Director of Brand Marketing for food
at Tim Hortons. "I think Canadians love Timbits because everyone has a
favourite flavour and they're so easy to share."
For more than 20 years, Timbits have also been synonymous with minor
sports programs across Canada. Millions of kids ages four through
eight, have benefitted from a Tim Hortons Timbits sponsorship while
playing a variety of sports such as soccer, hockey, lacrosse and
baseball. Currently, Tim Hortons sponsors more than 200,000 children
who proudly wear a Timbits Minor Sports jersey or t-shirt.
Tim Hortons Inc. Overview
Tim Hortons is the fourth largest publicly-traded quick service
restaurant chain in North America based on market capitalization, and
the largest in Canada. Operating in the quick service segment of the
restaurant industry, Tim Hortons appeals to a broad range of consumer
tastes, with a menu that includes premium coffee, flavoured
cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps,
hot breakfast sandwiches and fresh baked goods, including our trademark
donuts. As of April 3rd, 2011, Tim Hortons had 3,782 system-wide restaurants, including 3,169
in Canada and 613 in the United States. More information about the
Company is available at www.timhortons.com
Image with caption: "Chef Andrea Nicholson, of Top Chef Canada, with the Tim Hortons Timbits cake she created to celebrate the Timbits' 35th birthday. Nearly four feet tall, the cake contains more than 1,500 Timbits and features a replica of the Timbits box and Timbits enjoying summer activities. (CNW Group/Tim Hortons Inc.)". Image available at: http://photos.newswire.ca/images/download/20110615_C6169_PHOTO_EN_01.jpg
Image with caption: "Chef Andrea Nicholson, rising culinary star and Top Chef Canada contestant, puts the finishing touches on the Tim Hortons Timbits 35th birthday cake. Standing close to four feet tall, Nicholson created the cake using more than 1,500 Timbits. (CNW Group/Tim Hortons Inc.)". Image available at: http://photos.newswire.ca/images/download/20110615_C6169_PHOTO_EN_02.jpg
SOURCE Tim Hortons Inc.
For further information:
For further information or to arrange an interview, please contact:
Alexandra Cygal, Tim Hortons, 905-339-5960, firstname.lastname@example.org
Sara O'Reilly, MSL Canada, 416-847-1334, email@example.com