Sponsorship Summit invites charities to up their game

CAMPBELLFORD, ON, June 13, 2011 /CNW/ - Canadian registered charities have five chances to earn complimentary admission to Canada's premier professional development conference for sponsorship marketers: Strategic Sponsorship Marketing: The Canadian Summit® (the Sponsorship Summit).

Pay it Forward, an innovative program launched last year by The Sponsorship Report and Hilborn eNEWS, invites registered charities to apply online for one of five complimentary passes to the Sponsorship Summit. For applicants outside the GTA, airfare is included courtesy of WestJet.

Last year's Pay it Forward program drew 108 applications from deserving charities across the country.

"Charitable organizations often struggle when introducing corporate sponsorship to their revenue stream," says Mark Sabourin, Publisher of The Sponsorship Report. Charities compete with sophisticated sponsorship marketers from sports, arts and culture, but often find themselves overmatched when corporate sponsors weigh competing proposals.

Organizations that attend the Sponsorship Summit can gain a year's worth of learning in just two days.

"Corporate sponsorship is not philanthropy. Sponsorship solicitation requires a completely new approach, a new skill set, even a shift in culture within the charitable organization," says Sabourin. "But the rewards can be staggering. Last year Canadian companies invested more than $1.5 billion in sponsorship."

Strategic Sponsorship Marketing: The Canadian Summit® is hosted by The Sponsorship Report, and features two days of programming delivered by the top sponsorship experts from across North America. This year's Summit will be held October 18 and 19 in Toronto.

To apply for a Pay it Forward bursary, visit www.sponsorship.ca/payitforward.html. The deadline for applications is June 19.

SOURCE The Sponsorship Report

For further information:

Mark Sabourin, The Sponsorship Report, 705-653-1112, tsr@sponsorship.ca.

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