CAMPBELLFORD, ON, June 13, 2011 /CNW/ - Canadian registered charities
have five chances to earn complimentary admission to Canada's premier
professional development conference for sponsorship marketers:
Strategic Sponsorship Marketing: The Canadian Summit® (the Sponsorship
Pay it Forward, an innovative program launched last year by The
Sponsorship Report and Hilborn eNEWS, invites registered charities to
apply online for one of five complimentary passes to the Sponsorship
Summit. For applicants outside the GTA, airfare is included courtesy of
Last year's Pay it Forward program drew 108 applications from deserving
charities across the country.
"Charitable organizations often struggle when introducing corporate
sponsorship to their revenue stream," says Mark Sabourin, Publisher of
The Sponsorship Report. Charities compete with sophisticated
sponsorship marketers from sports, arts and culture, but often find
themselves overmatched when corporate sponsors weigh competing
Organizations that attend the Sponsorship Summit can gain a year's worth
of learning in just two days.
"Corporate sponsorship is not philanthropy. Sponsorship solicitation
requires a completely new approach, a new skill set, even a shift in
culture within the charitable organization," says Sabourin. "But the
rewards can be staggering. Last year Canadian companies invested more
than $1.5 billion in sponsorship."
Strategic Sponsorship Marketing: The Canadian Summit® is hosted by The
Sponsorship Report, and features two days of programming delivered by
the top sponsorship experts from across North America. This year's
Summit will be held October 18 and 19 in Toronto.
To apply for a Pay it Forward bursary, visit www.sponsorship.ca/payitforward.html. The deadline for applications is June 19.
SOURCE The Sponsorship Report
For further information:
Mark Sabourin, The Sponsorship Report, 705-653-1112, email@example.com.