Visa survey looks at how Canadians can save time, money and stress by
TORONTO, Nov. 14, 2011 /CNW/ - This holiday season, savvy Canadian
shoppers can spend smarter - saving money and time by scoring great
merchant deals at visaperks.ca.
According to a recent holiday survey by Ipsos Reid commissioned by Visa
Canada, Canadians expect to spend an average of eight hours in the mall
during the holiday season - the equivalent of a full day's work -
compared to an anticipated four hours of online shopping. With variety
and savings at the click of a mouse, shopping online is an easy,
efficient and time saving way to check loved ones off your gift list.
In addition to avoiding crowds and long line-ups (which 57 per cent of
Canadians combined say is the worst part of shopping at the holidays),
less time spent shopping means Canadians have more flexibility to do
the things that bring them happiness. When asked what activities they
would do if they had more time during the holidays, 58 per cent of
survey respondents said they would just "relax", while 54 per cent
indicated they would spend more time with their family. A fatigued 25
per cent would use that time to catch up on sleep.
For those preferring to shop (and save) from the comfort of home,
Visaperks (www.visaperks.ca) offers Visa cardholders exclusive merchant discounts and offers on
everything from fashion, beauty and accessories to electronics, travel
and much, much more. These discounts, available to all Visa
cardholders, feature both online and in-store offers such as 35 per
cent off select ThinkPad, ThinkCentre or Think Accessory products at
lenovo online, 20 per cent off regular-priced Parasuco merchandise
online, 20 per cent off umbra.com regular-priced online merchandise, and 15 per cent off purchases of
$100 or more from Birks.com.
"As a one-stop destination that helps Canadians save money on the things
they love, Visaperks is ideal for shoppers looking to score the best
deals for everyone on their list," said Anne McNeil, Director of
Marketing, Visa Canada. "Whether you're buying a gift for a family
member or friend, purchasing a new holiday outfit or buying the latest
electronics at discounted prices, going online to Visaperks is a great
way to find and save on whatever you need."
shopping in mall
Visa cardholders shopping online can count on several layers of security
to protect them:
Verified by Visa, a password-based security program designed for online
shopping, has been adopted by more than 378 million Visa cardholders
and 430,000 merchants around the world. Adopting Canadian merchants
include Air Canada, WestJet, VIA Rail, Best Buy, Future Shop, Dell,
Telus, Cineplex, Tim Hortons, Aldo, Suzy Shier, Bluenotes, and La
CVV2 or the "three-digit code", printed on the signature panel on the
back of a Visa card, helps prove to the merchant that the cardholder
has the card in his or her possession when ordering online or over the
Visa E-Promise assures Visa cardholders that if they have not
successfully resolved a dispute with an online, phone order or mail
order merchant, they can contact their Visa card issuer directly to
initiate action to resolve the credit card charge in question.
Visa cardholders are also covered by Visa's Zero Liability policy, which
helps protect cardholders against fraud if a lost or stolen Visa card
is used to purchase goods in person, online, by mail or by phone.
For more information about Visa's Zero Liability Policy and the Visa
E-Promise, please visit www.visa.ca.
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital
currency. Underpinning digital currency is one of the world's most
advanced processing networks-VisaNet-that is capable of handling more
than 20,000 transaction messages a second, with fraud protection for
consumers and guaranteed payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For
more information, visit www.corporate.visa.com.
About the Ipsos Reid survey
The Ipsos Reid poll was conducted between October 26 and October 28, on
behalf of Visa Canada. For this survey, a national sample of 1,175
adults (54 per cent of whom had an online purchase for either a
Canadian or American online retailer in the past twelve months)
conducted as part of Ipsos Reid's regular online omnibus poll. For the
base sample group (n=1,175), an unweighted probability sample, with
100% response rate, would have an estimated margin of error of plus or
minus 3 percentage points, 19 times out of 20. For the sub-group of
online shoppers (n=651), the margin of error would be plus or minus
4percentage points, 19 times out of 20. The margin of error for any
other subgroups would be larger.
SOURCE VISA Canada Corporation
For further information:
Erin Sufrin, Visa Canada, 416-860-3839, firstname.lastname@example.org
Janine Allen, Fleishman-Hillard, 416-645-3657, email@example.com