Spend More Time Doing the Things You Love this Holiday Season

Visa survey looks at how Canadians can save time, money and stress by shopping online

TORONTO, Nov. 14, 2011 /CNW/ - This holiday season, savvy Canadian shoppers can spend smarter - saving money and time by scoring great merchant deals at visaperks.ca.

According to a recent holiday survey by Ipsos Reid commissioned by Visa Canada, Canadians expect to spend an average of eight hours in the mall during the holiday season - the equivalent of a full day's work - compared to an anticipated four hours of online shopping. With variety and savings at the click of a mouse, shopping online is an easy, efficient and time saving way to check loved ones off your gift list.

In addition to avoiding crowds and long line-ups (which 57 per cent of Canadians combined say is the worst part of shopping at the holidays), less time spent shopping means Canadians have more flexibility to do the things that bring them happiness. When asked what activities they would do if they had more time during the holidays, 58 per cent of survey respondents  said they would just "relax", while  54 per cent indicated they would spend more time with their family. A fatigued 25 per cent would use that time to catch up on sleep.

For those preferring to shop (and save) from the comfort of home, Visaperks (www.visaperks.ca) offers Visa cardholders exclusive merchant discounts and offers on everything from fashion, beauty and accessories to electronics, travel and much, much more. These discounts, available to all Visa cardholders, feature both online and in-store offers such as 35 per cent off select ThinkPad, ThinkCentre or Think Accessory products at lenovo online, 20 per cent off regular-priced Parasuco merchandise online, 20 per cent off umbra.com regular-priced online merchandise, and 15 per cent off purchases of $100 or more from Birks.com.

"As a one-stop destination that helps Canadians save money on the things they love, Visaperks is ideal for shoppers looking to score the best deals for everyone on their list," said Anne McNeil, Director of Marketing, Visa Canada.  "Whether you're buying a gift for a family member or friend, purchasing a new holiday outfit or buying the latest electronics at discounted prices, going online to Visaperks is a great way to find and save on whatever you need."

Regional Differences

  Expected hours
shopping in mall   
Expected hours
shopping online   
Canada 8.1 3.9
British Columbia 7.8 4.0
Alberta 8.7 3.7
Saskatchewan/Manitoba   9.0 3.1
Ontario 7.7 4.4
Quebec 7.5 3.4
Maritimes 11.1 3.4

Visa cardholders shopping online can count on several layers of security to protect them:

  • Verified by Visa, a password-based security program designed for online shopping, has been adopted by more than 378 million Visa cardholders and 430,000 merchants around the world. Adopting Canadian merchants include Air Canada, WestJet, VIA Rail, Best Buy, Future Shop, Dell, Telus, Cineplex, Tim Hortons, Aldo, Suzy Shier, Bluenotes, and La Senza.

  • CVV2 or the "three-digit code", printed on the signature panel on the back of a Visa card, helps prove to the merchant that the cardholder has the card in his or her possession when ordering online or over the phone.

  • Visa E-Promise assures Visa cardholders that if they have not successfully resolved a dispute with an online, phone order or mail order merchant, they can contact their Visa card issuer directly to initiate action to resolve the credit card charge in question.

  • Visa cardholders are also covered by Visa's Zero Liability policy, which helps protect cardholders against fraud if a lost or stolen Visa card is used to purchase goods in person, online, by mail or by phone.

For more information about Visa's Zero Liability Policy and the Visa E-Promise, please visit www.visa.ca.

About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks-VisaNet-that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.

About the Ipsos Reid survey
The Ipsos Reid poll was conducted between October 26 and October 28, on behalf of Visa Canada. For this survey, a national sample of 1,175 adults (54 per cent of whom had an online purchase for either a Canadian or American online retailer in the past twelve months) conducted as part of Ipsos Reid's regular online omnibus poll. For the base sample group (n=1,175), an unweighted probability sample, with 100% response rate, would have an estimated margin of error of plus or minus 3 percentage points, 19 times out of 20. For the sub-group of online shoppers (n=651), the margin of error would be plus or minus 4percentage points, 19 times out of 20. The margin of error for any other subgroups would be larger.


SOURCE VISA Canada Corporation

For further information:

Media contact:

Erin Sufrin, Visa Canada, 416-860-3839, esufrin@visa.com

Janine Allen, Fleishman-Hillard, 416-645-3657, janine.allen@fleishman.ca


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