TORONTO, Jan. 5 /CNW/ - Sony today unveiled its new Handycam®
camcorders, Bloggie® cameras and Cyber-shot® digital still cameras with
powerful image sensors, new innovative features and strong core video
and still photo capture capabilities that make it even easier to get
the best shot—even in 3D.
"With these new camcorders and cameras, Sony continues to transform
ideas into reality, imagination into real-world products," said Samuel
Yip, director of the digital imaging business at Sony Canada. New
digital imaging products and accessories will be on display at the
Consumer Electronics Show (CES International Convention). In the
Handycam category, Sony will showcase the world's first "Double Full
HD" 3D consumer camcorder (HDR-TD10) with a glasses-free 3D LCD touch
panel display, camcorders with a built-in projector (HDR-PJ50V and
HDR-PJ10) and a video enthusiast-level consumer camcorder with hallmark
Handycam features (HDR-CX700V).
In the MP4 video category, the company will display Bloggie 3D—the
world's first HD 3D pocket camera (MHS-FS3)—an innovative model with
two lenses, two image sensors, and stereo microphone that captures
easy-to-share 3D or 2D video and photos. You can view 3D images without
glasses on the built-in LCD.
In the Cyber-shot category, the company will feature the world's first
digital still cameras with 1080/60p HD video capability (DSC-TX100V)
and 3D Still Image mode with a single lens and imager (DSC-TX10,
DSC-HX7V, DSC-WX9, and DSC-WX7). These new top models also add a 16.2
megapixel "Exmor R" CMOS sensor and one model adds a touch screen with
Additionally, Sony will highlight the new DVDirect® (VBD-MA1), which
offers easy, one-touch transfer of high definition video and images to
Blu-ray Disc™ media.
Along with significant improvements in the entire Handycam camcorder
family, three new additions bring 3D technology, video projector and
enthusiast solutions to Sony's industry-leading high definition lineup.
Adding to Sony's breadth of 3D products, the HDR-TD10 is the world's
first "Double Full HD" 3D consumer camcorder. The camcorder employs an
integrated dual lens system, which includes two of each key
component—double Sony G Lenses, double "Exmor R" CMOS image sensors,
and double BIONZ® image processors. The dual recording system allows 3D
content to be recorded in 1920x1080 resolution Full HD. The content can
be played back on 3D-capable HDTVs with 3D glasses or in Full HD 2D on
non-3D displays. In addition, the 3D footage can be viewed in 3D
without glasses on the camcorder's 3.5-inch 3D touch screen LCD.
Providing 64 GB of flash memory, the HDR-TD10 will be available in
April for about $1,500.
Handycam camcorders with built-in video projectors offer the ultimate
playback experience, even on the go. A compact, LED-based projector is
built into the 3-inch flip-out LCD panel, maintaining the camcorder's
compact size and allowing video and images to be projected at up to 60
inches (diagonally) onto walls, ceilings or other flat surfaces.
Combined with powerful stereo speakers with Clear Phase and S-Master
digital amplifier, the integrated projector provides a whole new way to
enjoy video playback without needing to plug into an HDTV. The
HDR-PJ50V with a 220 GB hard disk drive and HDR-PJ10 with 16 GB of
flash memory will be available for about $1,000 and $750, respectively.
Sony also introduced the video enthusiast-level HDR-CX700V consumer
camcorder with hallmark Handycam features—"Exmor R" CMOS image sensor,
Wide Angle G Lens, Optical SteadyShot™ image stabilization with Active
Mode, Event Browse, Highlight Playback—and a wealth of new technologies
borrowed from Sony's professional products. The camera boasts film-like
shooting with 24p native recording, along with CinemaTone presets, as
well as advanced features such as Expanded Focus, Zebra and Peaking
settings and other manual controls. The newly developed 16:9 "Exmor R"
CMOS sensor realizes a wider angle of view and higher megapixels for
video and photos. With 96 GB of flash memory, the HDR-CX700V will be
available in March for about $1,300.
On the other end of the video spectrum, Sony's affordable and fun
Bloggie HD camera line welcomes three models that each brings distinct
value to the category.
The world's first HD 3D pocket camera, the MHS-FS3 "Bloggie 3D" model
boasts two lenses, two image sensors and two stereo speakers to capture
incredible 3D or 2D video and photos.*
Recorded content from the MHS-FS3 can be played back in 3D without
glasses on the camera's 2.4-inch LCD screen or on any 3D capable HDTV
The portable HD camera lineup also offers a dual-screen option dubbed
the Bloggie Duo camera (MHS-FS2). The slim camera features two vibrant
LCD screens—2.7-inch on the back and 2-inch on the front—for new ways
to capture yourself and others in full HD video or 5.1-megapixel
photos. The Bloggie Duo camera has a built-in LED light and comes in
different fashionable colours including violet, green, and pink.
An entry model completes the trio of Bloggie introductions, offering
on-the-go video lovers a smart, pocket device at a low price point. The
MHS-FS1 sports an ultra compact, lightweight design with a large
2.7-inch LCD screen and comes in black and white.
The MHS-FS1 with 4 GB, MHS-FS2 with 4 GB, and MHS-FS3 with 8 GB of
internal memory will be available in April for about $180, $200 and
Cyber-shot Digital Still Cameras
Sony has designed five new innovative 16.2-megapixel Cyber-shot cameras
(DSC-TX100V, DSC-TX10, DSC-HX7V, DSC-WX9 and DSC-WX7) that are the
world's first compact digital still cameras to include 3D Still Image
mode for taking 3D images using only one lens and imager. They also
have innovative Dual Rec (record) technology for taking still photos
during video capture.
The DSC-TX100V camera is the world's first compact digital still camera
to include full HD (1920 x 1080/60p) video capability for smooth
playback while recording action shots such as sports.
It is also the first Cyber-shot with a 3.5-inch touch screen with OLED
that provides deeper blacks and more vibrant color contrast while being
thinner than most LCDs.
The DSC-TX10 camera is waterproof, shockproof, dustproof and
freeze-proof compliant, offers HD movie and 3D photo capture, plus
Intelligent Sweep Panorama, an "Exmor R" CMOS sensor that promises
crisp clear photos even in low light and a 3-inch touch screen.
With Sony's "Exmor R" Back illuminated CMOS sensor technology, these
models provide excellent low-light performance, up to 10fps burst
shooting and the Intelligent Sweep Panorama™ feature. These cameras
with CMOS sensors will range from $250 to $430 and will be available in
Some of Sony's most affordable full-featured point-and-shoot cameras
to-date, Sony today also announced new models with CCD sensors in its
W, H, and T-series Cyber-shot lines including models DSC-W510,
DSC-W530, DSC-W560, DSC-W570, DSC-T110 and DSC-H70.
The all new W-series models feature Sweep Panorama mode plus a bevy of
Sony innovations including SteadyShot® image stabilization that reduces
blur, iAuto mode that automatically optimizes camera settings plus Face
Detection and Smile Shutter™ technology, making it easy and affordable
to get the best shot. The DSC-W530 and DSC-W570 will be available in
February and the DSC-W510 and DSC-W560 will be available in March,
ranging in price from about $130 to about $200.
Sony also introduced a fresh, sleek addition to its world-class
all-touch-screen T-series cameras (DSC-T110) that combine the must-have
ultra slim design factor with all the cutting-edge features the
Starting with the entry-level DSC-T110, the T-models feature a 3-inch
LCD touch screen, Sweep Panorama mode and 720p HD movie capture. The
DSC-T110 camera will be available in March for about $240.
Sony also introduced a new 10x optical zoom Cyber-shot camera (DSC-H70).
With a 16-megapixel CCD sensor, it has the innovative Sweep Panorama™
feature, 720p HD movie recording, Optical SteadyShot™ and a 25mm wide
lens. The DSC-H70 will be available in April for about $250.
Digital Imaging Accessories
Sony today debuted its next-generation multi-function Blu-ray Disc™/DVD
recorder, which can easily transfer high-definition AVCHD™ home videos
as well as digital photos to Blu-Ray Disc/DVD media. It can also record
standard-definition home videos on tape media to DVD via an analog
input—all without using a computer.
The new VBD-MA1 model has a 2.7-inch color LCD screen for previewing
video or up to six digital photos at a time, and its overall size is
almost 20 percent slimmer than the current model (VRD-MC6).
The VBD-MA1 has a wide compatibility with Sony's Handycam camcorders,
Cyber-shot cameras, α cameras, select non-Sony camcorders and almost
all video tape devices such as VHS, miniDV and Hi8. Also, the VBD-MA1
model can connect to a PC via USB2.0 and be used as an external Blu-ray
Blu-ray Disc media and DVD discs can be played back on compatible
Blu-ray Disc media, including players and computer drives, as well as
PlayStation® 3 (PS3™) computer entertainment systems. However, Blu-ray
Disc media cannot be played on DVD players.
Up to 19 hours and 20 minutes of HD video or up to 6,000 digital
pictures can be recorded on a 50GB double layer Blu-ray Disc media. The
new VBD-MA1 model maintains Dolby Digital® 5.1 surround sound as well
as 4:3 and 16:9 aspect ratios with compatible camcorders.
The DVDirect® VBD-MA1 recorder will be available for about $350 at Sony
Style® stores and other major retailers around the country in April.
AVCHD Movie Software
Sony today introduced a new AVCHD movie application based on the
Playstation®3 system called Filmy, which stands for "my film."
Designed to view your AVCHD files in various ways, Filmy provides quick
search and easy playback of all your treasured AVCHD video memories on
PS3®. It will be available as a download application to the PS3™ system
from the PlayStation Network Store in February 2011.
Press releases are available for the news media at Sony Canada news and
information web site at www.sony.ca/presscentre
Members of the media can download digital images at
For videos from the Sony Booth at CES, visit www.youtube.com/user/SonyConvergineer
* MP4 based consumer digital camera is capable of recording vertical
resolution of 1080 as of January 5, 2011.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High
Definition. Sony provides end-to-end solutions through products that
include the market-leading Blu-ray Disc™ players, BRAVIA® televisions,
Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers,
broadcast cameras, IPELA security cameras and video conferencing and
many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games
and online businesses.
With headquarters in Toronto, sales offices in Vancouver and Montreal
and distribution centres in Coquitlam, British Columbia, and Whitby,
Ontario, approximately 1,000 employees support a network of more than
500 authorized dealers and 62 Sony Style retail locations across
Sony Canada is devoted to the betterment of children, the environment,
and the community. Through the Sony Canada Charitable Foundation
(SCCF), Sony Canada aims to maximize its support of charitable and
philanthropic organizations, including Make-A-Wish® Canada, the United
Way of Canada and Earth Day Canada.
SOURCE Sony of Canada Ltd.
For further information:
Public Relations Specialist
Sony of Canada Ltd.