Community Investment isn't just about writing a cheque anymore
CALGARY, April 5 /CNW/ - On April 6 & 7, approximately fifty community
investment professionals from a variety of Canadian corporations will
gather at the annual LBG Canada Benchmarking Meeting, to examine how to
maximize the value of their investments, measure their results and gain
insight into the newest trends on strategic giving.
While community investment (CI) is a reality for most corporations in
Canada, LBG Canada companies strive to demonstrate effectiveness and
accountability for the millions of dollars at stake. Participants of
LBG Canada understand the importance of valuing their impact and being
transparent with their results. Once a year, they take part in an
annual benchmarking process that informs companies on effective program
design, resource allocation and evaluation of their CI investments. The
meeting April 6 & 7 is a forum to discuss results with their peers and
build on their successes.
"Our CI team came back from the  LBG Canada Benchmarking Meeting
full of ideas. Through conversations with our peers we identified
opportunities to improve our own processes," stated Lori Gammell, Manager, Suncor Energy Foundation and Community
Investment, at last year's annual meeting.
As companies evolve their community investment strategy, they are often
faced by new challenges and opportunities to improve. This year, the
LBG Canada meeting will explore emerging management and measurement
trends, including how community investment can be an effective
partnership with aboriginal relations, how community investment can
partner with HR and how social media is a tool to profile community
In addition, LBG Canada members will be joined by guest speaker Derek
Gent, Executive Director of the Vancity Community Foundation as he
shares his insights on the impacts of social finance and how it is
changing the way companies can invest in the community. Social finance
is an emerging investment agenda of interest to government, the
business community, the non-profit world and social enterprise. As
such, this workshop is open to interested parties outside the
boundaries of LBG Canada.
"Companies join LBG Canada because they seek to achieve the highest
standard in community investment practice," said Stephanie Robertson, President of SiMPACT Strategy Group which
facilitates LBG Canada. "The LBG Canada benchmarking audit is an opportunity for community
investment professionals to connect with their peers from across the
country, explore emerging community investment management and
measurement trends and find new ways to maximize value - for the
community and for the business."
Download the Meeting Agenda
Hosted by Nexen Inc. at the Annex Conference Centre
3rd floor, 801-7 Ave SW Calgary, AB
April 6, 10-5pm & April 7, 8-3pm
SOURCE SiMPACT Strategy Group
For further information:
Media Contact: Erin Lillywhite
Team Leader Communications, SiMPACT Strategy Group
www.lbg-canada.ca Follow us on LinkedIn.