New Series Risky Business Premieres This Fall - Casting Call Now Open

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TORONTO, April 20 /CNW/ - Slice™ - TV's juiciest channel - has secured one of Canada's hottest investors and highly regarded businessmen/philanthropists, W. Brett Wilson, to host Risky Business, an exciting new series where people risk their life savings to make their investment dreams come true. Building on his reputation as the lead deal-making Dragon, Brett will do everything in his power to turn ordinary people into extraordinary investors.

The 13 episode, 30-minute series is slated to premiere on Slice™ in Fall 2011. The series is currently casting for novice investors, ranging from friends and family duos to married and unmarried couples, who are interested in making big money in new ways. It is also casting for entrepreneurs offering unique high-risk, high-reward investment opportunities.

In each episode of Risky Business, Brett will give the daring couple a chance to risk big and win big. As host, he will guide the investors as they choose between pitches made by two different entrepreneurs, each looking for capital and offering a big return. The options will be unusual - such as investing in undervalued vintage wine labels or betting it all on a high stakes one-night-only event. The duo will stake their life savings on one investment, and Brett will invest in the other.  It isn't until the end of the episode that it is revealed how each investment performed.  Will the risk-taking couple win big or lose it all?  Do they out perform Brett?  Or does Brett prove he can make money just about anywhere?

"We are thrilled to have iconic entrepreneur and philanthropist W. Brett Wilson onboard for this series," says Barbara Williams, Senior Vice President of Content, Shaw Media. "With his star power and financial expertise, we think Risky Business will hit a chord with viewers who are looking for new ways to realize their financial dreams."

"As someone who enjoys the art of investing, I'm looking forward to helping Canadians look at making money in unconventional ways," says W. Brett Wilson, host of Risky Business. "This kind of high-stakes investing takes a lot of guts - but it makes the returns that much sweeter."

Risky Business is produced by new global production company, 11 Television, in association with Slice™.

About the Casting Call
If you are a couple of novice investors, ranging from friends and family duos to married and unmarried couples, and have a REAL reason to want to 'bet the farm' to realize your dream, we want to meet you!   Be the one who W. Brett Wilson presents with two charismatic and colorful entrepreneurs and then guides and advises you on choosing the deal that suits you best! 

Entrepreneurs, if you have a proven track record with a unique, innovative money making initiative that you would be willing to cut an investor in on - please contact us!  This is a great way to profile what you do to all of Canada and a great way to grow your venture by attracting more investors!   The catch?  You must be able to turn a profit within 30 days!

Shooting will take place in Toronto and both investors and entrepreneurs can apply to the show at www.RiskyBusiness.TV or call 11 Television at 416-849-0058

Slice™ is a Shaw Media network - a division of Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging  programming content (through Shaw Media).  Shaw serves 3.4 million customers, through a reliable and extensive fibre network.  Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase.  Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX: SJR.B) (NYSE: SJR).  For more information about Shaw, please visit

About 11 Television
11 TELEVISION is the new Toronto, Los Angeles and Sydney based production company represented by CAA and 3 Arts that is chaired by the founder of Beyond International and run by award winning Executive Producers Jesse Fawcett (Galafilm USA and Telefactory), Kevin Healey (Hallock Healey Entertainment) and Chris Hilton (current CEO of Essential Media Group, a partner in 11 Television). The company also holds co-production offices in Singapore and Belfast and specializes in innovative factual productions and formats. The group principals have recently had or will have shows this year on FOX, NBC, SYFY, CMT, NATIONAL GEOGRAPHIC, DISCOVERY, PLANET GREEN, AND CURRENT in the US and on CBC, GLOBAL, SLICE, TMN, DUSK and OLN in Canada.

About W. Brett Wilson
W. Brett Wilson is Chairman of Canoe Financial, a privately owned investment management firm with about $2 billion in assets focused on providing investors with unique opportunities to profit from Canada's increasing prominence on the global stage. He is also Chairman of Prairie Merchant Corporation; a private merchant bank focused on business opportunities in the energy, agriculture, real estate, sports, and entertainment industries. In 1993, he co-founded FirstEnergy Capital Corp., a Canadian brokerage firm that provides investment-banking services to Canada's oil and natural gas sector. FirstEnergy is an industry leader, having participated in thousands of financing and M&A projects worth over $250 billion. For the past three years, Brett has enjoyed his role as the lead deal-making Dragon on the Gemini Award-winning CBC television show, Dragons' Den.

Social Media Risky Business W. Brett Wilson
Website www.RiskyBusiness.TV
Twitter @RiskyBusinessTV @WBrettWilson

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited members of the media/




For further information:

For media inquiries, please contact: 

Jessica Sine
Publicity Coordinator, Lifestyle Channels
Shaw Media

Jaclyn Atwood-Powell
Publicity Manager, Lifestyle Channels
Shaw Media


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