Sleeman confirms its notoriously good reputation

MONTREAL, Feb. 17 /CNW Telbec/ - Sleeman Breweries' ranking among the most admired companies in Quebec has made a spectacular leap. The brewery, ranked in the top three breweries in Canada, has moved up from position 128 in 2010 to position 66 in 2011 in the study published today in Les Affaires.

This leap is the most important of all the companies listed and represents an increase of 14 points in the reputation index, jumping from 66% to 80%.  The result confirms that Sleeman stands among the most recognized and most popular brands of beer in the country. This achievement is also the result of the company's effort to increase consumer appreciation for its brand.

Stéphane Duval, Vice-President of marketing at Sleeman, declared that «All the hard work behind the scenes as well as our employees' engagement in producing and distributing superior quality beers largely explains Sleeman's success. The future of the Notoriously Good beer is as promising as ever. »

About Sleeman Breweries Ltd.
Sleeman Breweries Ltd. is a leading brewer and distributor of premium beer in Canada and the country's third largest brewing company. Sleeman has supplemented its core Sleeman brands, which are available in every province, with a family of exceptional regional premium brands such as Okanagan Spring and Unibroue.  The company also produces Sapporo for its parent company; Sapporo Holdings Ltd. of Japan.

SOURCE Sleeman Breweries Ltd.

For further information:

Source and to obtain an interview:
Vincent Galipeau, AGC Communications, C : 514-916-7006
For more information: Stéphane Berranger, Sleeman, C : 514-952-9050

Profil de l'entreprise

Sleeman Breweries Ltd.

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