Sleeman brings in New Year with strategic changes to executive team

GUELPH, ON, Jan. 17 /CNW/ - One of Canada's most recognized beer brands is making a move to capture the hearts and minds of even more consumers of the country's favourite beverage.

Sleeman Breweries Ltd. announced today it will be injecting new adrenaline into its sales drive with the appointment of Greg Newbrough as the vice president of sales. Newbrough, who joined the brewing company more than 10 years ago, played a pivotal role in recent years in bolstering Sleeman's performance in Ontario and Atlantic Canada. Prior to joining Sleeman, he served in a various marketing and management roles at Novartis Consumer Health and Kraft Foods.

"Greg has proven to be an extremely valuable asset to our business and he will undoubtedly bring a fresh perspective and newfound drive to our national sales strategy," said Kenny Sadai, president and CEO of Sleeman Breweries Ltd.

In a nod to the old adage that sales and marketing go hand in hand, Sleeman has also appointed Stéphane Duval to the position of vice president of marketing. Duval joined Sleeman in 2008 and most recently served as the regional vice president of the company's Quebec division. He brings with him extensive marketing experience with highly recognized brands, including McDonald's, Labatt's and Yellow Pages.

"Stéphane has made a strong impact on our commercial performance in Québec, and his role as national marketing lead will allow Sleeman to build on its past creativity and find new ways to engage consumers across the country," said Sadai.

Newbrough and Duval take on their new positions effective immediately.

About Sleeman Breweries Ltd.
Sleeman Breweries Ltd. is a leading brewer and distributor of premium beer in Canada and the country's third largest brewing company. Sleeman has supplemented its core Sleeman brands, which are available in every province, with a family of exceptional regional premium brands such as Okanagan Spring and Unibroue.  The company also produces Sapporo for its parent company; Sapporo Holdings Ltd. of Japan.    

SOURCE Sleeman Breweries Ltd.

For further information:

Kenny Sadai
President & CEO
Sleeman Breweries Ltd.
Phone: (519) 826-5438

Profil de l'entreprise

Sleeman Breweries Ltd.

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