Recent confirmed numbers reinforce leadership position for Global and
For photography, please visit: www.shawmediatv.ca
TORONTO, Jan. 18 /CNW/ - With a winning combination of returning fan
favourites and hotly anticipated new additions, Shaw Media reported
strong performances across both Global and Specialty for fall 2010
according to recently released confirmed final numbers.
The Conventional Story
Global bench strength deepened this past fall with the addition of Hawaii Five-0, the Number 1 New Drama, This reboot of the classic 70s TV show regularly secured robust
ratings throughout the fall with over 1.9 million viewers (2+), and
consistently won its time period, beating CTV's Castle by 40%.
Global's sophomore programs, already proven blockbuster hits, continued
to deliver strong numbers, illustrating their staying power for years
to come. Pop culture sensation Glee was up 33% fall to fall and the addictive drama The Good Wife showed a 17% uptick. Plus, NCIS:LA averaged an amazing 1.9 million viewers (2+) week to week making it a
perennial top 20 show.
Not to be outdone by the new kids on the block, long-time Global
stalwarts House and Survivor led the charge by maintaining their top ten positions nationally as
well as in the major markets of Toronto, Calgary and Vancouver.
Global News created its own headlines this past fall when veteran
reporter Dawna Friesen joined Global National as its anchor.
Approximately one million viewers (2+) tuned in to the 5:30pm newscast
every weekday to watch the seasoned journalist provide a fresh
perspective on the day's events. The numbers are equally strong for Global's 6:00pm local news programs with these newscasts reaching an average of 4.7 million viewers (2+)
All of these strong performances help set the stage for Global's
mid-season additions including The Chicago Code and Off The Map, Global's new medical drama which debuted with more than 1.4 million
viewers(2+) January 12. These ratings generators will be complemented
by new seasons of Kitchen Nightmares, the intriguing Survivor: Redemption Island and the welcome return of fan favourite, Celebrity Apprentice.
The Specialty Story
Fall 2010 proved to be a record-setting season for Shaw Media specialty
channels with a number of the channels experiencing all time highs.
Overall, Shaw Media outpaced industry growth five to one. Shaw Media's
leadership position was further solidified when it locked in the
greatest number of channels in the top ten among all specialty players
— 4 of the top 10 analogs and 8 of the top 10 digitals.
Analog Channels - Top 10 (AMA)
Digital Channels - Top 10 (AMA)
3. Discovery SD
8. Teletoon (Eng)
10. Food Network
1. National Geographic
4. Showcase Diva
5. Teletoon Retro (Eng)
9. Cosmo TV
10. BBC CANADA & DIY Network
History Television, already a specialty powerhouse, burst out of the
gate to experience its best fall ever. History is now Canada's #2
specialty channel, showing growth of 14%. This significant achievement
was fueled by massive audiences for Pawn Stars and American Pickers, the #2 and #3 specialty programs respectively across all specialty networks (excluding children's and sports stations). The Pawn Stars episode that aired on October 12, 2010 achieved an "historic" landmark, attracting over
804,000 viewers (2+), making it History Television's most-watched
single episode to that point.
Showcase's momentum got a serious boost last year with a stellar line-up
that gave the channel its best fall since 2006 and helped secure a
ratings record. The premiere of Lost Girl on September 12 was the highest rated ever for an original Canadian
scripted series on Showcase, pulling in over 400,000 viewers (2+).
Cracking the top ten was just one of many accomplishments for Food
Network, which enjoyed an impressive 23% jump in viewership. The
channel, experiencing year-to-year growth since 2006, also achieved its
highest AMA ever (just shy of 30) this past fall as the Food Network
celebrated its 10th anniversary.
Shaw Media prevailed on the digital side as well. With a 30% increase
since last fall, National Geographic is firmly positioned as the #1
channel among digital specialty channels, and is the only digital
channel to rank among the top 20 most watched specialty channels
overall (#16). Significant momentum also continued with BBC CANADA and
DIY network, each advancing by 18% and 8% respectively. With the
addition of IFC and Twist TV, Shaw Media also locked in ten of the top
20 digital stations.
(Source: BBM Canada PPM Data, Total Canada)
Conventional: A18-49 AMA unless otherwise noted, F09 = Sep14-Dec20/09, F10 =
Specialty: A25-54 AMA unless otherwise noted, F09 = Aug31/09-Jan3/10, F10 =
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media
company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services (through
Shaw Business), satellite direct-to-home services (through Shaw Direct)
and engaging programming content (through Shaw Media). Shaw serves 3.4
million customers, through a reliable and extensive fibre network.
Shaw Media operates one of the largest conventional television networks
in Canada, Global Television, and 19 specialty networks including HGTV
Canada, Food Network Canada, History Television and Showcase. Shaw is
traded on the Toronto and New York stock exchanges and is included in
the S&P/TSX 60 Index (TSX: SJR.B) (NYSE: SJR). For more information
about Shaw, please visit www.shaw.ca.
SOURCE News - Media
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