Sharp Magazine To Launch in Russia

First Move Into International Market

TORONTO, Jan. 20 /CNW/ - Sharp, Canada's premium men's lifestyle magazine, will launch its first international edition this spring. In collaboration with publishing house Smart Readers, Sharp Russia will debut with the March 2011 edition and make Sharp the only Canadian magazine licensed to serve an international market.

According to Dmitry Cherkasov, General director of Smart Readers, "Sharp's creativity, style and editorial philosophy have made it a favourite of Canadian men. Sharp's blend of premium environment, sophisticated content and international style will position it for success in Russia as well!"

"We saw that the segment of men's glossies in Russia was insufficiently served, and began looking for a leading magazine that could also address what Russian men want and need," adds Cherkasov.

Sharp Russia is Contempo Media's first step in into international markets.

"Russia was an ideal first step as it is one of the world's fastest-growing luxury markets," says Sharp publisher, John McGouran.

Sharp, published by Contempo Media, is Canada's most-read premium lifestyle magazine for men, with a national print circulation of 146,000 copies, and nearly 400,000 readers across the country.

Sharp magazine, Sharpformen.com and Sharp: The Book for Men offer marketers seeking a premium audience of affluent Canadian men the country's only multi-platform solution in this segment. Sharp Magazine's readership of over 382,000 targets Canadian men aged 25-54 via The Globe and Mail, Air Canada's business class lounges, newsstands, subscriptions and relevant special events like Boys' Night Out, Fashion Week, TIFF and invite-only parties.

As a media and communications company, Contempo Media Inc. offers print and online marketing solutions as well as custom-published magazines designed to address specific corporate messaging strategies. Other properties include Time&Style and TimeAndStyle.ca - Canada's only magazine and Internet property about fine timepieces, Audi Canada's luxury lifestyle customer publication, Volkswagen Canada's customer magazine as well as content and video production for Sympatico.ca.

Visit www.sharpformen.com or www.contempomedia.ca for more information and a copy of the Sharp media kit.

SOURCE SHARP MAGAZINE

For further information:

Gerald Crowell/ Barbara Jesson
gcrowell@jessonco.com / bjesson@jessoncoco.com
416-323-7828

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SHARP MAGAZINE

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