First Move Into International Market
TORONTO, Jan. 20 /CNW/ - Sharp, Canada's premium men's lifestyle magazine, will launch its first international edition this spring. In
collaboration with publishing house Smart Readers, Sharp Russia will
debut with the March 2011 edition and make Sharp the only Canadian magazine licensed to serve an international market.
According to Dmitry Cherkasov, General director of Smart Readers,
"Sharp's creativity, style and editorial philosophy have made it a
favourite of Canadian men. Sharp's blend of premium environment, sophisticated content and international
style will position it for success in Russia as well!"
"We saw that the segment of men's glossies in Russia was insufficiently
served, and began looking for a leading magazine that could also
address what Russian men want and need," adds Cherkasov.
Sharp Russia is Contempo Media's first step in into international markets.
"Russia was an ideal first step as it is one of the world's
fastest-growing luxury markets," says Sharp publisher, John McGouran.
Sharp, published by Contempo Media, is Canada's most-read premium lifestyle
magazine for men, with a national print circulation of 146,000 copies,
and nearly 400,000 readers across the country.
Sharp magazine, Sharpformen.com and Sharp: The Book for Men offer marketers seeking a premium audience of affluent Canadian men the
country's only multi-platform solution in this segment. Sharp Magazine's readership of over 382,000 targets Canadian men aged 25-54 via The Globe and Mail, Air Canada's business class lounges, newsstands, subscriptions and
relevant special events like Boys' Night Out, Fashion Week, TIFF and
As a media and communications company, Contempo Media Inc. offers print
and online marketing solutions as well as custom-published magazines
designed to address specific corporate messaging strategies. Other
properties include Time&Style and TimeAndStyle.ca - Canada's only magazine and Internet property about fine timepieces,
Audi Canada's luxury lifestyle customer publication, Volkswagen
Canada's customer magazine as well as content and video production for
Visit www.sharpformen.com or www.contempomedia.ca for more information and a copy of the Sharp media kit.
SOURCE SHARP MAGAZINE
For further information:
Gerald Crowell/ Barbara Jesson
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