Shanghai Consumers Expect Bigger Chinese New Year Bonuses, Tablet Computer and Smartphone Sales to Soar

    <<



    >>

SHANGHAI, Jan. 31, 2011 /CNW/ -- Over 90% of Shanghai residents expect a Chinese New Year bonus this year, with over one third expecting it to be larger than last year, as found by 2011 DDMA Shanghai Consumer Sentiment Survey. By far the most popular planned bonus check spends are mobile phones and personal computers.

"Compared with 2009, Shanghai consumers have shifted their worries from concerns over current economic prospects and a corresponding reluctance to spend on major purchases to confidence in their current financial situation in 2011," said Phil C. Davis, Director at DDMA Market Research and Focus Group China.

A third of consumers think it is a good time to buy a car - up from 20% in 2009. Two thirds of consumers think it is a good time to buy home appliances - up from just 27% in 2009.

Whereas only one in seven consumers think that it is now a good time to buy an apartment, two thirds plan to use at least some of their annual bonus to save to buy an apartment in the future. Affordability of housing remains an extreme concern for over half of consumers.

    <<

    The key survey results can be downloaded at: www.ddm-asia.com

    About the Survey

    >>

Face-to-face and online interview were held with 404 Shanghai residents between January 4 and 14, 2011. Ages ranged from 25 to 45 years old. The 2009 survey covered 496 respondents. Data is compared to the same survey carried out in January 2009 with a sample of over 500 respondents. To download the full survey, please visit: www.ddm-asia.com.

    <<

    About DDMA

    >>

Data Driven Marketing Asia (DDMA) provides market research and business consultancy services across China.

Contact:

    <<
    Sam Mulligan
    Email: smulligan@ddm-asia.com
    Tel:  +86-21-6289-1138





    >>

SOURCE Data Driven Marketing Asia Co., Ltd.

For further information: Sam Mulligan: smulligan@ddm-asia.com or +86-21-6289-1138 Web Site: www.ddm-asia.com

Profil de l'entreprise

Data Driven Marketing Asia Co., Ltd.

Renseignements sur cet organisme


FORFAITS PERSONNALISÉS

Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .

ADHÉSION À CNW

Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.

RENSEIGNEZ-VOUS SUR LES SERVICES DE CNW

Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.