Tourism Toronto's new app puts Toronto's best in the palms of visitors'
TORONTO, Nov. 11, 2011 /CNW/ - Tourism Toronto has launched a new tool
that helps create smarter visitors out of smart phone users. "See
Toronto" is a free download, currently available for iPhones, iPod
Touches and iPads, that enables tourists and residents alike to find
places to eat, things to do and areas to shop with a few taps of a
"With travellers increasingly relying on handheld devices to get
information, developing a comprehensive and up-to-date visitor guide in
app form means more of Toronto is available to them while they're
here," said David Whitaker, President and CEO of Tourism Toronto. "Many
businesses in Toronto, Mississauga and Brampton benefit from tourism
and we want to do all we can to encourage visitors to get out and
According to a recent study by Compete Inc., 34 per cent of smartphone
owners indicated they were likely to use their mobile devices on their
next trip to find information about their destination while travelling.
Furthermore, 25 percent were likely to research lodging options.
Drawn from content provided by Toronto.com and by members of Tourism
Toronto, the app has location-based technology that lets users know
what's nearby their current location in the category being searched and
includes maps and contact information. Visitors can also search by
what's closest to their hotel. So, for example, while a visitor is out
exploring the city in the afternoon, if they want to plan ahead for
dinner, they can find restaurants close to where they're staying.
In addition, the app enables Tourism Toronto to showcase seasonal
promotions, such as the holiday Torontoland campaign currently
The app will be available for Android phones in December 2011 and
Windows phones in January 2012. A mobile site to provide access to all
users who are on the move will be available in December, providing
access for Blackberry and other handheld device users. An enhanced
version of the app with increased functionality will also be released
The See Toronto app is available via iTunes now: http://itunes.apple.com/ca/app/id474825714?mt=8
About Tourism Toronto Tourism Toronto, Toronto's Convention and Visitors Association, is an
industry association of more than 1,200 members established to sell and
market the greater Toronto region as a remarkable destination for
tourists, convention delegates and business travellers around the
globe. Tourism Toronto operates in partnership with the Ontario
Ministry of Tourism and Culture as Regional Tourism Organization 5. For
more information please visit www.seetorontonow.com.
SOURCE Tourism Toronto
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