80% of Coffee Portfolio now Sustainably Certified
TORONTO, April 19 /CNW/ - To kick off Earth Day festivities, The Second Cup Ltd. is proud to lead the Canadian speciality coffee retail industry
and announce that 80% of their coffee, and 100% of their espresso coffee beans are now certified by third parties such as the Rainforest Alliance™. In fact, in 2011 Second Cup will purchase over 3 million pounds of
coffee certified by Rainforest Alliance™ or Fair Trade™.
In 2010 Canadian hot coffee servings increased to an estimated 2 billion
(source: NPD Group, November, 2010).To meet increasing consumer demand for sustainably
produced goods, Second Cup is committed to sourcing their beans from
certified farms. Coffee from Rainforest Alliance Certified™ farms makes
up an estimated 1.5 percent of global coffee exports, and it is
estimated that over 87,583 metric tons of certified coffee were sold in
2009 (source:Rainforest Alliance).
States Stacey Mowbray, President & CEO at The Second Cup Ltd. "Second
Cup is proud to take a leadership role in achieving this milestone,
defining the manner in which we conduct business with our esteemed
farming partners. With each coffee enjoyed, Second Cup guests can take
pride in the practice they support."
What is Rainforest Alliance Certification™? The Rainforest Alliance™ seal assures consumers that the product they
are purchasing has been grown and harvested using environmentally and
socially responsible practices. Farms and forestlands that meet the
rigorous, third-party standards of the Sustainable Agriculture Network
or the Forest Stewardship Council are awarded the seal (source: Rainforest Alliance).
To find a Second Cup location near you or for more information, please
About Second Cup®
Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor, operating more than
350 cafes across the country. As a proudly Canadian company, Second
Cup celebrates its franchisees' local ownership, and prioritizes the
support of local businesses through daily deliveries from neighbourhood
partners. Committed to caring for every guest, all 4,000 associates of
Second Cup are Trusted Coffee Experts® who sell 1,000,000 coffee and tea beverages every week. For more
information, please visit www.secondcup.com.
SOURCE The Second Cup Ltd.
For further information:
Director, Marketing The Second Cup Ltd.
T. 905-362-1818 (ext. 1557) E. firstname.lastname@example.org