Sears Canada Distributes 2011 Wish Book to More Than 3 Million Canadian Homes

TORONTO, Sept. 1, 2011 /CNW/ - Canadians are excitedly opening their mailboxes this week to find the 2011 Sears Wish Book.  Over 3 million copies of the annual catalogue have been printed and are being distributed across Canada.

This year's edition is sure to make every customer's wish come true.  There are more themed pages than ever, with 22 pages up front featuring Disney Princess, Cars 2 and Transformers for kids, NHL and CFL gear for the sports fan and even toys and beds for the pampered pet.  This is followed by 58 pages of "gifts-under," from $10 items such as a digital camera, all the way up to gifts under $500 such as a Dora the Explorer Jeep Wrangler for kids or espresso maker for their parents.  All of these key gifting price points and themed pages make gift giving a breeze.

For almost 60 years the arrival of the Wish Book has been a magical moment for Canadians.  As hot summer days give way to cold nights and falling leaves of autumn, it is an exciting time to get cozy on the sofa and leaf through the Wish Book until the pages are worn out.

"One of my earliest memories of Sears was when I was a child, and I had a job delivering Wish Books," said Calvin McDonald, President and CEO of Sears Canada.  "I loaded up my wagon with as many catalogues as I could pull and hand delivered them in my neighbourhood.  I also recall sitting with my own Wish Book, going through it page by page, dreaming of all the new toys I wanted.  This year's catalogue will not disappoint, with wonderful toys for adults and children alike."

This year's 876-page edition is packed full of all of the year's most wanted items.   Fashionistas may wish to browse through the section on Canadian national brand Roots featuring clothing, coats and hats.  Collectors will enjoy the generous selection of figurines from Royal Doulton.  The nostalgic customer may wish for a tune on a traditional juke box that plays the classics using its 21st century CD player, MP3 or WAV files, or the iPod docking station.  Thrill seekers will turn to the last page of the catalogue so they can snap up the Xbox 360 KINECT, bringing games and entertainment to life!

What makes the Wish Book so memorable for many Canadians is the toy section.   The Toy Shop opens with a Sears exclusive train town set ensemble and a Sears exclusive Barbie collector doll.  Then children will pull out their markers to circle their favourites, like a Dora or Spiderman camcorder, Playmobil castle, Sesame Street playset, life-like dolls and race car tracks.

And finally there is Bosley the Beaver.  For every purchase of this $3.99 cuddly beaver, fifty cents will be donated to programs that promote the healthy development of youth in your community.  Since 2005 proceeds from sales of Sears Collectible Charity Plush have enabled the company to give over $1.3 million to Canadian organizations supporting youth development.

Sears Canada has always been an industry leader in new technology and the Wish Book is no exception.  The 2011 catalogue features more QR scan codes than ever, including a QR code contest where customers can scan for a chance to win a $1000 gift card.  Using QR codes not only offers a unique way to enter a contest but also provides additional product information, videos and buying guides to assist customers in their gift buying decisions.

Canadians interested in obtaining the 2011 Wish Book and who are not on the Sears distribution list can visit the Sears Canada website at or call 1-800-26-SEARS   Follow Sears Canada on Twitter at SearsCA or like us on Facebook. Orders placed by December 20, 2011 will be delivered in time for Christmas in most areas.  The website and customer service hotline are open 24/7.

Sears Canada is a multi-channel retailer with a network that includes 196 corporate stores, 280 hometown dealer stores, 32 home services showrooms, over 1,700 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at

SOURCE Sears Canada Inc.

For further information:

Contact for Media:    Alicia Richler
Sears Canada, Corporate Communications 



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