TORONTO, Sept. 1, 2011 /CNW/ - Canadians are excitedly opening their
mailboxes this week to find the 2011 Sears Wish Book. Over 3 million
copies of the annual catalogue have been printed and are being
distributed across Canada.
This year's edition is sure to make every customer's wish come true.
There are more themed pages than ever, with 22 pages up front featuring
Disney Princess, Cars 2 and Transformers for kids, NHL and CFL gear for
the sports fan and even toys and beds for the pampered pet. This is
followed by 58 pages of "gifts-under," from $10 items such as a digital
camera, all the way up to gifts under $500 such as a Dora the Explorer
Jeep Wrangler for kids or espresso maker for their parents. All of
these key gifting price points and themed pages make gift giving a
For almost 60 years the arrival of the Wish Book has been a magical
moment for Canadians. As hot summer days give way to cold nights and
falling leaves of autumn, it is an exciting time to get cozy on the
sofa and leaf through the Wish Book until the pages are worn out.
"One of my earliest memories of Sears was when I was a child, and I had
a job delivering Wish Books," said Calvin McDonald, President and CEO
of Sears Canada. "I loaded up my wagon with as many catalogues as I
could pull and hand delivered them in my neighbourhood. I also recall
sitting with my own Wish Book, going through it page by page, dreaming
of all the new toys I wanted. This year's catalogue will not
disappoint, with wonderful toys for adults and children alike."
This year's 876-page edition is packed full of all of the year's most
wanted items. Fashionistas may wish to browse through the section on
Canadian national brand Roots featuring clothing, coats and hats.
Collectors will enjoy the generous selection of figurines from Royal
Doulton. The nostalgic customer may wish for a tune on a traditional
juke box that plays the classics using its 21st century CD player, MP3 or WAV files, or the iPod docking station.
Thrill seekers will turn to the last page of the catalogue so they can
snap up the Xbox 360 KINECT, bringing games and entertainment to life!
What makes the Wish Book so memorable for many Canadians is the toy
section. The Toy Shop opens with a Sears exclusive train town set
ensemble and a Sears exclusive Barbie collector doll. Then children
will pull out their markers to circle their favourites, like a Dora or
Spiderman camcorder, Playmobil castle, Sesame Street playset, life-like
dolls and race car tracks.
And finally there is Bosley the Beaver. For every purchase of this
$3.99 cuddly beaver, fifty cents will be donated to programs that
promote the healthy development of youth in your community. Since 2005
proceeds from sales of Sears Collectible Charity Plush have enabled the
company to give over $1.3 million to Canadian organizations supporting
Sears Canada has always been an industry leader in new technology and
the Wish Book is no exception. The 2011 catalogue features more QR
scan codes than ever, including a QR code contest where customers can
scan for a chance to win a $1000 gift card. Using QR codes not only
offers a unique way to enter a contest but also provides additional
product information, videos and buying guides to assist customers in
their gift buying decisions.
Canadians interested in obtaining the 2011 Wish Book and who are not on
the Sears distribution list can visit the Sears Canada website at www.sears.ca or call 1-800-26-SEARS Follow Sears Canada on Twitter at SearsCA or
like us on Facebook. Orders placed by December 20, 2011 will be
delivered in time for Christmas in most areas. The website and
customer service hotline are open 24/7.
Sears Canada is a multi-channel retailer with a network that includes
196 corporate stores, 280 hometown dealer stores, 32 home services
showrooms, over 1,700 catalogue merchandise pick-up locations, 108
Sears Travel offices and a nationwide home maintenance, repair, and
installation network. The Company also publishes Canada's most
extensive general merchandise catalogue and offers shopping online at www.sears.ca.
SOURCE Sears Canada Inc.
For further information:
| Contact for Media: || || Alicia Richler |
Sears Canada, Corporate Communications