TORONTO, Nov. 4, 2011 /CNW/ - Hundreds of Bay Streeters lined up to be
served by Scotiabank executives and guest chefs this morning to help
launch Scotia Hope, Scotiabank's 2011 United Way Toronto employee campaign. The annual
event proved to be as popular as ever and put breakfast attendees in
the giving spirit.
"Over the years, our pancake breakfast has become a great tradition that
brings people together in a fun way to draw attention to an important
cause," said Rick Waugh, Scotiabank President and CEO. "Community
involvement is a pillar of Scotiabank Bright Future, our global
philanthropic program, and an important part of the way we live, work
and do business every day. This year, through the generosity of
Scotiabank employees, our Scotia Hope campaign goal is to raise more than $5.7 million through fun events
like today's breakfast and the Scotia Hope Hockey Classic. We're proud to support the United Way's efforts to
bring hope to individuals and communities across Toronto."
Scotiabank executives were joined by United Way Toronto President and
CEO, Susan McIsaac and NHL AlumniTM and former Toronto Maple Leaf Captain Darryl Sittler. Scotiabank
employees, customers, and neighbours were invited to have breakfast
served up in the main branch and to make a donation to United Way
"Year after year, people rally together through workplace campaigns to
support United Way," said Ms. McIsaac. "Scotiabank employees, through Scotia Hope, are a leading example of this and a reminder of what we can accomplish
when we work together. At a time when many people are struggling, the
commitment of Scotiabank and its generous employees to making a
difference in the community is truly inspiring."
The annual pancake breakfast officially kicked off the employee campaign
which includes a variety of fundraisers showcasing the spirit and
dedication of Scotiabank employees who continuously volunteer their
time and energy to raise funds for United Way Toronto. Other
fundraising and awareness initiatives include the Scotiabank Rat Race;
Scotiabankers Disco Fever, and, the Scotia Hope Hockey Classic on December 11th, which will bring together NHL Alumni to play hockey with youth from
United Way agencies and Bank executives. With 800 Scotiabank volunteer coordinators and canvassers, and donations made by
thousands of employees, Scotiabank continues to be one of the largest
supporters of United Way Toronto.
About United Way
Established in 1956, United Way Toronto is a charity working to advance
the common good and create opportunities for a better life for everyone
in our city. Working in partnership with others, we mobilize people and
resources to address the root causes of social problems and to change
community conditions for the better. United Way supports agencies that
provide services to strengthen individuals, families, and communities.
Throughout the 2011 Campaign year, United Way Toronto has established a
campaign goal of $116 million for the community. United Way Toronto
identifies needs and takes action to create a better, safer, stronger
city through research, partnerships and support of a network of more
than 200 health and social service agencies.
Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad, through our global philanthropic
program, Scotiabank Bright Future. Recognized as a leader
internationally and among Canadian corporations for our charitable
donations and philanthropic activities, Scotiabank has provided on
average approximately $44 million annually to community causes around
the world over each of the last five years. Visit us at www.scotiabank.com.
SOURCE Scotiabank - Sponsorships
For further information:
please contact: Patty Stathokostas, Scotiabank Media Communications, 416-866-3625, email@example.com