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TORONTO, Sept. 13, 2011 /CNW/ - Score Media Inc. (TSX: SCR), creators of ScoreMobile®, a leading ad-supported sports app across all major smartphone and
tablet platforms, today announces the establishment of a sales office
in New York and the appointment of Ethan Ross to the position of Vice
President of Digital Sales. In this role, Ethan will be responsible
for the development and execution of Score Media's U.S. digital media
Ethan is a recognized leader in mobile advertising sales. His extensive
sales background includes roles with Millennial Media as Vice
President, Mobile Advertising Sales and XOS Sports as Vice President,
Digital Sales. Ethan has a strong track record of delivering creative
integrated solutions for clients and has been responsible for the
development and growth of several high performance digital sales teams.
"The growth of our ScoreMobile platform in the United States has been
explosive and requires a dedicated advertising sales force," says John
Levy, Chairman & CEO, Score Media Inc. "Through our extensive search,
we have identified Ethan as the perfect candidate to lead our U.S.
sales group and we want to take this as an opportunity to officially
welcome him to our team."
Score Media recently acquired rival sports app, SportsTap, and its monthly audience combined with that of ScoreMobile, currently
ranks 3rd behind sports applications ESPN and Yahoo! and ahead of
competitors FOX and CBS according to comScore's MobiLens™ July 20111 ranking of mobile sports application audiences in the United States.
"ScoreMobile's U.S. user penetration is very compelling," says Ethan
Ross, Vice President, Digital Sales, Score Media Inc. "As the U.S.
mobile market continues to expand, the company's ability to deliver
highly customized and dynamic sports content to users on their personal
devices presents marketers with a unique and cost effective way to
reach a targeted audience. I'm excited to join the team to grow and
effectively monetize this emerging platform."
1 Source: comScore Inc, MobilLens US, July 2011 (3 Month Avg.), Potential
reach with duplication, Mobile Brands: News - Sports - Application
About Score Media Inc.
Score Media is a media company committed to delivering interactive and
authentic sports entertainment. Score Media's primary asset, theScore
Television Network ("theScore"), is a national specialty television
service providing sports news, information, highlights and live event
programming in more than 6.8 million homes across Canada. The
Company's digital media assets include theScore.com and the industry
leading mobile sports applications ScoreMobile, ScoreMobile FC and
SportsTap which reach over three million unique users per month.
Growing from a team of 60 in 1997 to over 270 employees in 2011, Score
Media is a revolutionizing interactive media company.
Certain statements made in this news release constitute forward-looking
statements. When used in this news release, the words "anticipate,"
"believe," "plan," "estimate," "expect," "intend," "will," "may" and
"should" and similar expressions, as they relate to Score Media or its
management, are intended to identify forward-looking statements. These
forward-looking statements are not historical facts but reflect Score
Media's current expectations concerning future results and events, and
relate to, among other things, anticipated financial performance,
business prospects, strategies, regulatory developments, new services,
market forces, commitments and technological developments. By its
nature, such forward-looking information is subject to various risks
and uncertainties, including risks related to the nature of the
specialty service television industry, the regulatory environment, the
dependence of Score Media on broadcast distribution undertakings,
programming and production costs, general economic conditions, reliance
on key personnel, management of growth, competition, Canadian ownership
restrictions, Score Media's concentrated shareholder base and others
including those discussed in Score Media's annual information form
filed with applicable securities regulators and available on the SEDAR
website (www.sedar.com), which could cause Score Media's actual results and experience to
differ materially from the anticipated results or other expectations
expressed in this news release. Readers are cautioned not to place
undue reliance on this forward-looking information, and Score Media
disclaims any intention or obligation to update publicly or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise unless required to do so by applicable law.
SOURCE Score Media Inc.
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Score Media Inc.