SCENE members get the chance to be part of BO$$É INC.'s cast

MONTREAL, May 19 /CNW Telbec/ - SCENE and Cineplex Entertainment, in partnership with Alliance Vivafilm and Lyla Films, are excited to offer their members the unique chance to win a walk on role in Claude Desrosiers' next comedy, BO$$É INC.

Produced by Lyse Lafontaine and François Tremblay at Lyla Films, BO$$É INC. stars Guy A. Lepage, Valérie Blais and Élise Guilbault. The Be an extra in the movie BO$$É INC. contest will be held until June 10th, 2011. To enter, SCENE members need to send a statement of 300 characters or less indicating the reason why they should be part of the movie cast.

"To have the chance to be an extra in the movie BO$$É INC. is a unique opportunity, exclusively for SCENE members.  It's their chance to be on the other side of the big screen," says Shawn Bloom, General Manager of SCENE. "SCENE is always on the lookout for new ways to reward its loyal movie loving members, and this contest is just one more example of why the SCENE card is more than an ordinary loyalty program."

"This promotion is an original way to create buzz around the movie way before its release, and even before shooting!" says Patrick Roy, President of Alliance Vivafilm. "We are always looking for innovative, new promotion opportunities and are happy to collaborate with Cineplex and SCENE to allow the public to experience the excitement of a movie set."

BO$$É INC. is a comedy about the life of Bernard Bossé, a fabulously rich entrepreneur with an unexpected, but always hilarious, dark side. The movie will shoot in July and should hit Quebec theatres by March 2012.

For more contest details, please visit :

SCENE is the Scotiabank and Cineplex Entertainment customer rewards program. Subscription to SCENE program is free, offers members an immediate 10 per cent discount on concession purchases, and enables members to earn and redeem points for music, movies, DVDs, movie downloads and concessions. Members can also accelerate their earning power with the SCENE ScotiaCard® (debit card) and SCENE VISA card. Visit to find out more.

About Cineplex
Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada. It owns, leases, or has a joint-venture interest in 132 theatres with 1,366 screens serving about 70 million guests annually.  Headquartered in Toronto, Cineplex operates theatres across Canada from British Columbia to Quebec, and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital, 3D and IMAX projection technology in the country.  Proudly Canadian and with a workforce of about 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres.  Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX". The Debentures are listed on the TSX under the symbol "CGX.DB".  For more information, visit

About Alliance Vivafilm
Alliance Films is one of the largest feature film distributors in Canada that also operates on the movie distribution market in United Kingdom and Spain. Alliance Films distributes feature films to theatres, on DVD, as well as for telecasters. Alliance Films holds the distribution rights in Canada for some of the greatest independent studios, including CBS Films, Focus Features, The Weinstein Company, Overture Films, Apparition, The Film Department, A Bigger Boat, Grosvenor Park and Relativity Media.

SOURCE Alliance Vivafilm

For further information:

If you are a member of the media and would like more information, please contact : 

Alexandre Lainesse
High Road Communications
514-908-0110 ext. 310

Annie Tremblay
VP Communications
Theatrical Division

Profil de l'entreprise

Alliance Vivafilm

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