Save, sear and celebrate all summer long

Jennifer MacKenzie shares secrets of lesser-known cuts of tender, juicy Canadian Beef

TORONTO, June 13, 2011 /CNW/ - Summertime in Canada means looking for ways to entertain on the grill while keeping grocery costs low. Food writer, recipe developer and professional home economist, Jennifer MacKenzie has teamed up with the Beef Information Centre to show Canadians how to prepare, cook and serve the trendiest cuts of Canadian Beef that just happen to be inexpensive too.

"These trendy and pocket friendly cuts include flank, sirloin tip, brisket and tri-tip and are awesome for entertaining big groups and feeding your family," said MacKenzie. "They are so easy to cook and when you serve them you can slice and share, pick your level of doneness and choose your portion size."

Beef lovers can visit where they can enroll in the 'Make it Beef Club' and download the latest (May 2011) Make it Beef Cook Booklet that will tell them all about how to prepare and cook these value cuts. They can also click on the Beef 101 link where they can find video cooking lessons, recipes for every cut of beef, simple step-by-step instructions for cooking, tips on marinating and much, much more.

"When I see a cut of beef I like in my weekly flyer the first thing I do is go to to check out the simple tips for making inexpensive cuts tender, juicy and tasty," said Mackenzie, "Simple things like marinating and slicing across the grain make a huge difference in pleasing your guests and family."

The Beef Information Centre is making summer even sweeter this year by holding a 'Who Rules the Grill Contest'. By simply visiting Canadians can win up to $3,000 in prizes including free groceries.

The contest includes a Twitter 'Grilling Smack-Talk' contest with weekly prizes of $50, a Flickr contest where you can send in your best 'Ruling the Grill' pics, a YouTube contest for your best 'Rule the Grill' videos, a 'Who Rules the Grill' recipe contest for food bloggers and finally a Facebook contest where beef lovers can pick their favourite videos.

Visit for great online video BBQ cooking lessons, great BBQ recipes, nutrition tips and to enter the 'Who Rules the Grill' contest.

SOURCE Beef Information Centre

For further information:

and to receive electronic copies of the recipes and corresponding photography, please contact:
Beatrice Bastedo
416-322-3030, ext. 231

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Beef Information Centre

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Beef Information Centre (BIC)

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