Through innovative advertisements, Samsung treats GALAXY users to a free
music download at various locations along the Toronto PATH system
MISSISSAUGA, ON, Dec. 11, 2012 /CNW/ - Today, Samsung Canada announced
an innovative out of home (OOH) advertising campaign that will reward
holiday shoppers with popular musical tracks throughout Toronto's
underground walkway - the PATH system and the Metrotown Mall in
Burnaby, BC, home of Samsung's first store in North America. Through
specially constructed ads, Samsung GALAXY S III and GALAXY Note II
users will have the chance to download songs directly from the posters
utilizing the smartphones' built-in near field communication (NFC)
Each Monday of the campaign, which runs from December 10, 2012 through
January 2012, Samsung mobile users will be treated to a new song
courtesy of Warner Music Canada. Using their NFC chip found in Samsung
GALAXY S III and Note II devices, mobile users can touch their
smartphone to the poster and the weekly song will begin downloading
immediately. The first artist to appear in the campaign will be British
band Muse, winner of the 2011 Grammy for Best Rock Album with their
fifth studio album, The Resistance.
"The NFC OOH ads provide Samsung Canada with a unique opportunity to
showcase the capabilities of our NFC technology through the S- Beam
feature on the GALAXY S III and GALAXY Note II smartphones," said Paul
Brannen, Vice President, Enterprise Business Solutions at Samsung
Canada. "We are excited to provide our smartphone customers with a
complimentary music download from celebrated artists this holiday
The NFC chip found in the Samsung GALAXY S III and the GALAXY Note II
smartphones also allows the use of the S Beam feature, which allows
their users to share music and video files simply by touching phones.
By providing customers with this technology, Samsung enables its mobile
users to pursue their passion for sharing their favourite content with
friends and family alike.
For locations of the innovative Samsung ads and the weekly song
availability, please visit: facebook.com/SamsungMobileCanada or Twitter @SamsungCanada.
About Samsung Electronics Canada Inc.
Samsung Electronics Canada enables Canadians to "Pursue their Passions"
by offering a broad range of award-winning digital consumer
electronics, IT, telecommunications and home appliance products for
consumers and businesses. The Canadian arm upholds Samsung's global
mission to provide users premium experiences that are unparalleled due
to Samsung's innovative technology and stylish design. As a result,
Samsung has become a true leader in the electronics industry both in
terms of business leadership and brand strength. In 2012, Samsung was
ranked #9 in the Interbrand "100 Best Global Brands" breaking the top
ten for the first time, and was named as one of Fast Company's "50 Most
Innovative Companies of 2011".
For more information, please visit www.samsung.com
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada.
SOURCE: Samsung Electronics Canada
For further information:
North Strategic for Samsung Canada