Samsung Canada gives GALAXY smartphone users something to sing about this holiday season

Through innovative advertisements, Samsung treats GALAXY users to a free music download at various locations along the Toronto PATH system

MISSISSAUGA, ON, Dec. 11, 2012 /CNW/ - Today, Samsung Canada announced an innovative out of home (OOH) advertising campaign that will reward holiday shoppers with popular musical tracks throughout Toronto's underground walkway - the PATH system and the Metrotown Mall in Burnaby, BC, home of Samsung's first store in North America. Through specially constructed ads, Samsung GALAXY S III and GALAXY Note II users will have the chance to download songs directly from the posters utilizing the smartphones' built-in near field communication (NFC) technology.

Each Monday of the campaign, which runs from December 10, 2012 through January 2012, Samsung mobile users will be treated to a new song courtesy of Warner Music Canada. Using their NFC chip found in Samsung GALAXY S III and Note II devices, mobile users can touch their smartphone to the poster and the weekly song will begin downloading immediately. The first artist to appear in the campaign will be British band Muse, winner of the 2011 Grammy for Best Rock Album with their fifth studio album, The Resistance.

"The NFC OOH ads provide Samsung Canada with a unique opportunity to showcase the capabilities of our NFC technology through the S- Beam feature on the GALAXY S III and GALAXY Note II smartphones," said Paul Brannen, Vice President, Enterprise Business Solutions at Samsung Canada. "We are excited to provide our smartphone customers with a complimentary music download from celebrated artists this holiday season."

The NFC chip found in the Samsung GALAXY S III and the GALAXY Note II smartphones also allows the use of the S Beam feature, which allows their users to share music and video files simply by touching phones. By providing customers with this technology, Samsung enables its mobile users to pursue their passion for sharing their favourite content with friends and family alike.

For locations of the innovative Samsung ads and the weekly song availability, please visit: or Twitter @SamsungCanada.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada enables Canadians to "Pursue their Passions" by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products for consumers and businesses. The Canadian arm upholds Samsung's global mission to provide users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".

For more information, please visit 

Follow Samsung Canada at or on Twitter @SamsungCanada.

SOURCE: Samsung Electronics Canada

For further information:

Kevin Gailbraith
North Strategic for Samsung Canada


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