Run the Red Carpet During TIFF!

    Toronto's premier, boutique race, the B&O Yorkville Run, raises funds for
    YWCA Elm Centre during the Toronto International Film Festival.

    TORONTO, Sept. 14, 2011 /CNW/ --


What: The second annual B&O Yorkville 5K Run will unite local runners and businesses to compete in style while supporting YWCA Elm Centre, an affordable housing facility for women and children in the downtown core. Complete with apres-run hors d'oeuvres served by white-gloved waiters, the race will see 1,000 participants run the red carpet during the Toronto International Film Festival.



    Where: Village of Yorkville Park, Cumberland Street.

    When: Sunday, September 18, 2011 | 9:00 a.m. gun time.


Spearheaded by Bang & Olufsen Yorkville, the second annual B&O Yorkville Run is a community initiative that will unite local runners and businesses to give back to an important local charity. Funds raised this year will help purchase gym equipment for YWCA Elm Centre's athletic centre. Canada's fastest 5K run in its inaugural year, the 2011 B&O Yorkville Run will award large cash prizes for top athletes and luxurious prizes for fundraisers.

"YWCA Elm Centre was built in part by the funds raised by the first ever B&O Yorkville Run. This year's event will provide residents with more ways to pursue a healthy lifestyle. We are thrilled to have Bang & Olufsen Yorkville's continued support," said Heather McGregor, CEO, YWCA Toronto.

Not your average run, all participants will receive technical t-shirts and personalized running bibs, and all finishers will receive high-end medals. The first 100 runners to register will be treated to premium lockers, showers and athletic facilities at the nearby Yorkville Club at Hazelton Lanes. The first place male and female runners will win up to $1,500 and a pair of Ecco Biom Natural Motion running shoes. An apres-race reception for all runners will be provided by fine Yorkville restaurants.

"Bang & Olufsen Yorkville is proud to promote athletics in the community while supporting an important local charity, YWCA Elm Centre. We loved the positive feedback we received in our inaugural year and are excited to deliver another premium B&O experience to the participants this year," said Jordan Korenzvit, owner of Bang & Olufsen Yorkville and co-founder of the B&O Yorkville Run.

YWCA Elm Centre will provide 300 affordable and supportive homes for women and women-led families in the downtown core. A home for women with low incomes and their children, women living with mental health issues and Aboriginal families, this new $80-million project ensures residents have the resources and support they need to maintain their housing and flourish. Environmentally sustainable, with geothermal heating and cooling and green roofs and gardens, Elm is the only development of its kind in Canada.

YWCA Toronto is dedicated to improving the lives of women and girls. YWCA Elm Centre offers women and women-led families in downtown Toronto the keys to independence and stability.

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development. Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move. For more information on Bang & Olufsen, please visit


    For more information visit:



For further information: Jennifer Love or Alyssa Fraser, both of duet public relations, +1-416-271-5477, for Bang & Olufsen

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