Restaurant Initiale, Relais & Châteaux earns CAA/AAA Five Diamond rating!

QUEBEC CITY, Nov. 1, 2011 /CNW Telbec/ - After successfully maintaining its Four Diamond rating awarded by the Canadian Automobile Association (CAA) and American Automobile Association (AAA) for the past 10 years or so, Restaurant Initiale, member of Relais & Châteaux, is reaping the rewards of its efforts and will be the only establishment in Quebec City to display the highly prestigious Five Diamond rating in 2012.

A superb restaurant
In Canada, only six restaurants earned this distinction in 2011—three of them in Quebec! It is therefore important to underscore the efforts made by the restaurant's owners to reach their goals. Very few establishments in North America and the Caribbean succeed in obtaining this honour. In fact, only 0.28% of the 58,000 hotels and restaurants associated with the program have received the Five Diamond rating.

"Maintaining this level of excellence for all these years is an achievement in itself," says Paul A Pelletier, President and CEO of CAA-Quebec. "In obtaining the Five Diamond rating, Grand Chef Relais & Châteaux Yvan Lebrun and co-owner and partner from day one, Rolande Leclerc, have demonstrated the outstanding professionalism we associate with world-class establishments. Quebec City can take pride in having a restaurant that offers the very best in this respect."

Mr. Lebrun summed up the feelings of the pair, for whom talent and attention to detail go hand in hand: "This award confirms that experience, mastering the trade and a generous approach work. For her part, Ms. Leclerc added: "We had been hoping for some time to be considered for this highly coveted distinction, so we are truly grateful and delighted. But our real satisfaction comes from making our customers happy, every day."

The importance of details
In order to meet the program's most demanding requirements, a Five Diamond establishment must offer a "sublime dining experience," according to the terms used in the rating guidelines published by the CAA and AAA. This experience begins the moment customers make contact with the staff and ends when they leave. Thus, in addition to quality ingredients and skilful preparation, the presentation and service, wine list, interior decor, table linens, ambient temperature, music, place settings and many other details will be carefully considered by the inspector assigned to evaluate the experience.

And, according to the CAA/AAA inspector, Restaurant Initiale, Relais & Châteaux, undeniably meets all of these criteria for excellence. "I've had the opportunity to visit this establishment several times, and each time I noticed that the service was increasingly attentive and sophisticated. I'm proud to say that the Initiale, member of Relais & Châteaux, has joined the ranks of the finest establishments in North America," he remarked.

CAA-Quebec, a not-for-profit organization founded in 1904, provides automotive, travel, residential and financial services and privileges to its 1.1 million members. From the earliest years of CAA-Quebec's existence, the organization has included visionaries mindful of the fact that quality lodging and restaurant establishments are vital to the health of the tourism industry. The CAA/AAA rating program in its current format has been around since the 1960s.

Image with caption: "Restaurant Initiale, Relais & Châteaux earns CAA/AAA Five Diamond rating! From left to right: Régis Labeaume, Mayor of Quebec City, Rolande Leclerc, co-owner, Paul A. Pelletier, President and CEO of CAA-Quebec, and Yvan Lebrun, Chef and co-owner. (CNW Group/CAA-QUEBEC)". Image available at:


For further information:

For CAA-Québec
Philippe St-Pierre
Communications Advisor
418 624-2424, ext. 2418
For Initiale, Member Relais & Châteaux
Claudette Dumas-Bergen

514 866-9816

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