GRONINGEN, The Netherlands, Feb. 8 /CNW/ - The Daily Herald in Chicago,
Illinois is working with Crowdynews, a Dutch social media aggregation
product. Crowdynews automatically collects tweets that are relevant to
a particular article and displays the results alongside the original
content in a constantly updating widget, bringing a real time social
aspect to the story. Edwin Kuipers, technical director of Elkoog BV,
explains, "The Twitter feeds that most people are acquainted with are
static, labor intensive, and unsorted. They are based on manually
entered keywords and simple Twitter search is carried out without
relevance ranking or even screening for offensive language. With
Crowdynews, the shortcomings of such typical solutions now belong to
the past." The company behind Crowdynews is Elkoog, BV from Groningen,
The Netherlands, a Dutch company dedicated to making social media
content accessible. With the Crowdynews launch at the Daily Herald,
Elkoog feels it can continue to introduce their technology on a
Classic Example of an "Enabler"
"Edited content is expensive and time consuming," Edwin Kuipers asserts.
"For newspapers, editing and incorporating social media content is
simply not practical especially given that the social media news cycle
is never ending."
"Crowdynews provides a safe, relevant and automated way to bring this
valuable voice to our newspaper," adds Kelly Bolyard, Assistant Vice
President of Paddock Publications, parent company of the Daily Herald.
At the bottom of article pages readers now find the real time widget.
"We have chosen the United States because it is both a large and
cohesive market," Willem Wolvers, Managing Director of Elkoog explains.
"Further, success in the United States can be translated easier to the
rest of the world than vice versa. The business case of Crowdynews is
based on advertising. Crowdynews leads to more and longer visits,
resulting in increased ad sales."
"Crowdynews is very ambitious, obviously pleased, and extremely
flattered by the fact that such a reputable newspaper has chosen to
partner with us. There are 3,500 online newspapers in the United
States," Kuipers continues, "And Crowdynews is also ideal for glossy
magazines as well. Furthermore, the market is not confined to the U.S.
Worldwide there are an estimated 12,000 online newspapers that account
for 1,200 billion page views per year, making a wonderful market in
which we want to play an important role."
SOURCE Elkoog B.V.
For further information:
For further information and inquiries, please contact Edwin Kuipers, tel: +31-6-22197336, email: firstname.lastname@example.org - or contact our US counterpart at Maroon, LLC, Henry Chung, tel: +1-212-726-4422, email: email@example.com