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TORONTO, May 12 /CNW/ - Starting this June, in time for Father's Day,
Canadian whisky lovers in Alberta, British Columbia, Ontario, Manitoba
and Saskatchewan are in for a rare and special treat. Calgary,
Alberta-based Alberta Distillers Ltd., the producer of Alberta Premium®, will release its rare Alberta Premium 30 Year Old Limited Edition® - a must-have addition to any whisky lovers' collection.
What makes this a unique whisky is both its age and limited
availability. Developed by Alberta Distillers Ltd., owned by Beam
Global Spirits, Alberta Premium 30 Year Old Limited Edition has been
aged for 26 years in charred oak casks until its smooth and
unique taste emerged, decanted and then casked again for four more
According to Rob Tuer, Director of Operations at Alberta Distillers,
whisky fans can expect Alberta Premium 30 Year Old Limited Edition to
deliver a unique blend of wood, spice, chocolate and a hint of smoke.
Tuer describes the rare liquid as having rich, full-bodied, extremely
smooth and mellow taste with distinctive rye notes.
"Alberta Distillers is proud and excited to introduce this rare, top
quality whisky to Canada," says Tuer. "This small batch 30 Year Old
Limited Edition is an exceptional opportunity for Alberta Premium
lovers and whisky connoisseurs to enjoy."
Whisky connoisseurs consider Alberta Premium a top quality rye whisky.
It is heralded for its flavour, bouquet and value, and is one of the
few 100 per cent rye whiskies still made in North America. Accolades
for the brand are global.
In his 2011 edition, whisky expert Jim Murray, author of the Whisky
Bible, calls Alberta Premium a "throbbing, pulsing rye on a variety of
levels: full and juicy, dull and dusty, firm and flinty. Unique and
unmistakable; the first whisky of my day - and it needs to be." Alberta
Premium has been awarded "Canadian Whisky of the Year" by Murray in his
2006, 2007, 2008, and 2009 Whisky Bibles. The 25 Year Old Limited
Edition bottling won "Canadian Whisky of the Year" in the 2008 version.
Alberta Premium also won the 2010 San Francisco World spirits
competition Gold Medal.
Alberta Premium 30 Year Old Limited Edition will be available in
Ontario, British Columbia (in July), Alberta, Manitoba and Saskatchewan
at a retail price of $49.95 / 750 mL bottle.
About Alberta Distillers Ltd. Calgary-based Alberta Distillers Ltd. is one of the few remaining 100
per cent Canadian rye whisky producers in North America. They have
produced quality whisky for over 50 years. The Alberta Premium brand
has a strong focus on heritage and western rural values, and has won
numerous prestigious awards for its excellent quality. As of 2010,
Alberta Premium is owned by Beam Global Spirits & Wine Inc., a unit of
About Beam Global Canada Inc.™
Beam Global Canada is building brands people want to talk about.
Inspiring conversations in Canada and around the world, our brands
include Canadian Club® Canadian Whisky, Jim Beam® Bourbon, Sauza®
Tequila, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Islay
Single Malt Scotch Whisky, Cruzan® Rum, Banff Ice® vodka, and Alberta
Premium® Canadian Whisky. Distribution partnerships in Canada include:
The Macallan® and Highland Park® Single Malt Scotches, The Famous
Grouse, Brugal® Rum, Russian Standard® vodka and Bols® Liqueurs.
Beam Global Spirits & Wine Inc. is part of Fortune Brands, Inc.
(NYSE: FO), a leading consumer brands company. For more information on
Beam Global Spirits & Wine, its brands, and its commitment to social
responsibility, visit www.beamglobal.com and www.drinksmart.com.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of
/NOTE TO EDITORS: Media Assets accompanying this story are available as
SOURCE Alberta Distillers Ltd.
For further information:
For more product information, high-resolution images or interview opportunities, please contact:
Margaret Antkowski / Christina Oreskovich
Praxis Public Relations
Margaret@praxispr.ca / Christina@praxispr.ca
Tel: 905-949-8255 ext. 239 / ext. 238