Raising the Roof launches National Toque Campaign

Help put a cap on youth homelessness!

TORONTO, Nov. 21, 2011 /CNW/ - It's no coincidence that Raising the Roof's annual National Toque Campaign begins tomorrow - National Housing Day.  The sad fact is that thousands of people across Canada - an estimated 65,000 of them youth - don't have a place to call home. 

The Toque Campaign brings together communities - big and small - in a collective effort to "put a cap" on youth homelessness. This year's goal is to sell 50,000 toques across Canada!

Past campaign sales have allowed Raising the Roof to grant almost $3.3 million to 145 local community agencies serving the homeless across the country. Part of this year's proceeds will also help fund Raising the Roof's Youthworks initiative, focused on long-term solutions to youth homelessness.

Every $10 toque sold supports real solutions. For example, one toque sale will cover the cost of a bus pass or some clothing for a youth who needs to attend an all-important job interview; 10 toques will fund supportive housing for one youth for a week, so that he or she can get help to develop important life-skills and break away from street culture.

Purchase your toque from your local participating community agency OR on-line at www.raisingtheroof.org.

Raising the Roof's 2011 National Toque Campaign partners are Intact Financial Corporation and Canadian Traffic Network (CTN). We thank and celebrate the hundreds of volunteers from Intact Financial Corporation and our community partner agencies for their time and passionate support of the Toque Campaign and solutions to youth homelessness.

Founded in 1997 in response to Canada's homelessness crisis, Raising the Roof is a national charity whose mission is to bring about long-term solutions to homelessness. Much of our work is focused on engaging frontline community agencies, corporations, governments, youth and the general public in strategic, collective efforts to alleviate homelessness across Canada. Learn more at www.raisingtheroof.org

SOURCE Raising the Roof

For further information:

Susanna Smith, Public Relations, 416-888-2074, or
Arundel Gibson, Director, National Campaigns, 416-489-9531


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