TORONTO, Jan. 4 /CNW/ - The Salvation Army is thrilled to report that
the $18 million national target for the Christmas Kettle Campaign has
been achieved. There is still some final tallying to be done, but
based on available information, the goal has been met. The Salvation
Army has collected more than $18 million in the nearly 2,000 kettles on
street corners and at retail outlets nationwide from mid November until
December 24, 2010.
"The fact that we have exceeded our goal is remarkable and shows that
the true spirit of generosity is alive and well in the Canada - we're
humbled that so many heeded the call to help their neighbors in need,"
said Commissioner William Francis, Territorial Commander for The
Salvation Army in Canada & Bermuda. "I want to say a huge thank you to
everyone who donated, to the thousands of bell-ringers who stood for
countless hours at kettles across this vast nation, and I would like to
express my sincere gratitude to all the malls, retail chains and stores
that welcomed us in this Christmas. We couldn't raise the funds we
need to help vulnerable and marginalized people without the support of
our many dear friends and partners."
The Salvation Army launched the innovative "Fill the Kettle" program
this year, enabling donors - for the first time ever - to track
donations at physical kettle locations across Canada throughout the
season. Using Google technology, visitors to www.FilltheKettle.com can locate and even make a secure online donation directly to an
individual kettle in their community.
The 2010 Christmas Campaign helps The Salvation Army provide direct,
compassionate, hands-on service to more than 1.6 million people in
Canada each year, restoring hope and dignity to the most vulnerable in
society. The Salvation Army's annual Christmas Campaign has grown into
one of Canada's most significant and recognizable annual charitable
events. Last year, more than $18 million was raised in the kettles
nationwide, an all time record. The Salvation Army relies on the
support of numerous corporate partners, including WalMart and Loblaw
Companies Limited, which allow Christmas kettles to be placed at their
stores each year.
Donations to The Salvation Army can be made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769), or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4. Donors can also give by texting "HOPE" to 45678 from most mobile carriers in Canada.
About The Salvation Army:
The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and
everyday in 400 communities across Canada and more than 120 countries
around the world. The Salvation Army offers practical assistance for
children and families, often tending to the basic necessities of life,
providing shelter for homeless people and rehabilitation for people who
have lost control of their lives to an addiction. When you give to The
Salvation Army, you are investing in the future of marginalized and
overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca
SOURCE THE SALVATION ARMY
For further information:
Territorial Public Relations and Development Secretary