CALGARY, Jan. 17 /CNW/ - Social media is taking the business world by
storm. Calgary businesses are no exception. The problem is, corporate
communicators and business owners aren't sure how to fold social media
marketing and public relations into their overall media mix. That's
where Quickinars™ comes in.
Quickinars are quick seminars for business, mainly on social media and
Internet marketing topics.
This new seminar series is a joint production of Anduro Marketing, Calgary's premier Internet marketing firm, and communicatto, Calgary's preferred boutique social media agency. Anduro President Jeff Nelson and communicatto President Doug Lacombe, both Internet veterans and long-time educators, will lead the
"There's a strong drive for business people to develop or enhance their
social media skills," says Nelson. "Until now there's been a gap in
this market as to acquiring those skills, and busy communicators have
no time or appetite for trial and error."
An array of topics, from developing your social media strategy to proper
use of Facebook fan pages, Twitter, YouTube, and best blogging
practices are scheduled between now and March 2011. Sessions are half
or full day, are generally limited to twenty or fewer people, and, with
early bird discounts, start as low as $249 plus fees for a half day
session. Full details are at quickinars.eventbrite.com.
"We wanted to make Quickinars informative, interactive and practical,"
says Lacombe. "Professionals should expect to have their social media
questions answered and to walk away with quite a bit of information and
follow up resources."
Quickinars was born out of the intense market demand Calgary is
currently experiencing for social media information.
"So many people were asking so many social media questions, we just
couldn't satisfy them one at a time," says Lacombe. "Exactly," concurs
Nelson "it just made sense to help people climb this learning curve in
small, personal groups. We ran a trial course in November that was a
huge success. In the feedback forms one attendee said they brought back
several ideas to their supervisor who was 'psyched' and they would be
incorporating lessons learned to strengthen their communications. To
see this information put to good use is very satisfying to us as
Quickinars at a glance
Quickinars, quick seminars for business on social media and Internet
Presented by Jeff Nelson of Anduro Marketing and Doug Lacombe of
communicatto, aimed at communicators, marketers, public relations
professionals, business owners, human resources professionals, investor
relations officers and executives
Most seminars will run at Calgary's Kahanoff Centre
January 21 through end of March 2011
Acquire or enhance business-oriented social media skills
About Jeff Nelson MBA
Jeff Nelson is the president of Anduro Marketing, a Calgary, Alberta
based company he and business partner Damon James started in 2001.
Anduro Marketing is an established leader in the dynamic field of
online marketing, which involves strategies and techniques designed to
increase site traffic and online presence, qualified leads, and sales
revenues for its customers.
Jeff has an MBA (Haskayne School of Business) and a BA from the
University of Alberta. His career encompasses 15 years in the IT
industry, specifically sales and marketing, and two years as a quality
assurance and business consultant. Jeff's consulting assignments
include Internet marketing, business intelligence reporting, process
re-engineering, designing and implementing ISO 9000 Quality Management
Systems, and developing competitor benchmark comparisons.
He is also a sessional business instructor at the University of Calgary
and at Mount Royal College. When not busy with work, Jeff likes to
spend time baking bread and pies - strawberry rhubarb is a particular
About Doug Lacombe, MBA
Doug Lacombe, president of communicatto, a Calgary social media agency,
is a 20-year media and web-publishing veteran with considerable
experience in digital and social media. Doug has senior level
management experience in the newspaper, software, wireless, and
newswire industries. In 1995 Doug was one of the first people to put a
daily newspaper on the web in Canada at the Saskatoon StarPhoenix.
In 2000, after completing his MBA degree at the University of
Saskatchewan, he travelled around the world assisting international
newspapers in publishing to the web. From 2001 - 2003 he worked at
TELUS Mobility, launching such wireless standards as TELUS' first
BlackBerry, as well as WiFi hotspots, the 1X network, and various
wireless business applications. In 2004 Doug returned to his news
roots, taking the helm in the Prairie region at CNW Group, where he
eventually became Vice-President of Western Canada, guiding Western
Canada's largest corporations in public and investor relations.
Doug left CNW in 2009 to start Calgary social media consultancy
When not tweeting or writing strategy documents, Doug enjoys walking his
dog, occasional runs on the treadmill, tweetups and meetups, and
industrial quantities of science fiction. Pizza is also good.
For further information:
For further information or to register, go to quickinars.eventbrite.com, e-mail firstname.lastname@example.org or call 403-410-3803.
Media inquiries please contact Doug Lacombe, communicatto email@example.com or 403-988-0791.