Quebec Sports and Physical Activity Day at Pfizer Canada - PFIZER PROMOTES HEALTHY LIFE HABITS AMONG ITS EMPLOYEES

KIRKLAND, QC, May 4 /CNW Telbec/ - On the eve of the Quebec Sports and Physical Activity Day, Pfizer Canada is pleased to promote healthy lifestyle habits among its employees by organizing a day dedicated to physical activity and by welcoming, at its Kirkland head office, Mr. Pierre Lavoie and the Grand défi Pierre Lavoie Vehicube.

For the sixth year in a row, Pfizer Canada is partnering with the provincial government in Quebec Sports and Physical Activity Day as part of the healthy life habits and quality of life improvement campaign "Au Québec on aime la vie".

"Pfizer Canada, a company in the healthcare sector, wants to help Canadians live healthier lives, regardless of their age. This is why Pfizer Canada helps promote healthy habits among Quebecers by supporting events and organizations pursuing this goal," says Paul Lévesque, Pfizer Canada's president.

In addition to being a Quebec Sports and Physical Activity Day partner, Pfizer Canada is once again delighted to be a major partner in the 1,000-km Grand défi Pierre Lavoie event. During its own sports day, the pharmaceutical leader will make an additional donation of $5.00 for each kilometre cycled or walked by its employees in its 3,000-km Challenge organized for the occasion, up to a maximum of $15,000.

"I'd like to call attention to the initiative and the huge amount of work done by Pierre Lavoie, who, day after day, works on developing healthy life habits in young people and, through a ripple effect, in their parents. In the spirit of its corporate philosophy, which is that it takes more than medication to be truly healthy, Pfizer Canada is donating a total of $2 million over 5 years to the Grand défi Pierre Lavoie," says Lévesque.

Throughout the day, Pfizer employees will do their share and rack up kilometres by cycling on a set of stationary bicycles, by participating in a bicycle route or by walking with pedometers, which will be distributed to them.

"Pfizer Canada is setting an example for Quebec companies to follow with regard to promoting healthy life habits in the workplace. We salute the initiatives set up by this model company to promote physical activity in the workplace. This is why we are once again delighted to have Pfizer as one of our major partners, and we congratulate them for their commitment to the Quebec Sports and Physical Activity Day," says Lavoie.

With its employees' well-being at heart, Pfizer Canada is proud to provide them with a healthy work environment, specifically, through its VIVA health and well-being program. Launched in 2007, this Pfizer Canada initiative promotes healthy life habits in various areas, such as nutrition, physical activity, work-life balance, and priority management.

"Pfizer Canada is serious about providing all its employees with a stimulating, respectful and safe work environment conducive to adopting healthy life habits. We have long considered work environment management one of our top priorities. Furthermore, the VIVA program unquestionably adds value to the jobs in our company," notes its president.

Pfizer Canada Inc. is the Canadian operation of Pfizer Inc, the world's leading biopharmaceutical company. The company is one of the largest contributors to health research in Canada. Our diversified healthcare portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products.

Every day, Pfizer Canada employees work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life. Our commitment is reflected in everything Pfizer does, from our disease awareness initiatives to our community partnerships, to our belief that it takes more than medication to be truly healthy. To learn more about Pfizer Canada's More Than Medication philosophy and program, visit To learn more about Pfizer Canada, visit

In November 2008, the Grand défi Pierre Lavoie hit Quebec's roads with an ambitious goal: to create the largest health-related happening ever organized in this province and, possibly, in the rest of the country. An initiative of the not-for-profit organization Go le Grand défi, this unique and unifying event is aimed at developing healthy life habits in young people, and, through a ripple effect, in their parents.


For further information:

Stéphane Dion 
418-648-1233, ext. 235  
Daphne Weatherby 
Pfizer Canada Inc. 
1-866-973-4937 or 514-962-4816 
Geneviève Lebrun
Grand défi Pierre Lavoie


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