To view the Social Media Release, click here: http://smr.newswire.ca/en/transitions-optical/put-your-best-squinty-face-forward
TORONTO, May 18 /CNW/ - Think that squinting is just a funny face you
make in the sun that can lead to wrinkles? Think again; it may be an
indication that you're not properly protecting your eyes from the sun's
harmful UV rays.
To help bring to light the importance of properly protecting your eyes
from the harmful, long-term and irreversible damage that ultraviolet
(UV) radiation can cause, Transitions Optical invites Canadians to take a photo of their best squinty face and upload
it to the online "squinty face billboard" at www.LifeLessSquinty.ca for a chance to win a trip for two to Florida and two pairs of
eyeglasses with Transitions® lenses.
"Squinting is the body's natural reaction to direct or reflective light
in an attempt to protect the eyes from glare and, most importantly, UV
rays," said Dr. Upen Kawale, Optometrist. "What most people don't know
is that, similar to the skin, UV light can actually 'sunburn' the eye's
According to a recent survey, however, Canadians say they are more
concerned about the wrinkles and discomfort squinting may cause than
the potential damage to their eyes.1a In fact, only three per cent of Canadians know that UV rays can have
long-term and irreversible damage to their vision and only 12 per cent
say they wear sunglasses when heading outdoors.1b
Dangers of UV
"UV damage builds over time," said Dr. Kawale, "and even childhood
exposure can result in a higher incidence of serious eye conditions
such as cataracts and macular degeneration."
Macular degeneration is the leading cause of vision loss and blindness
in North Americans over the age of 50.2a However, more than 60 per cent of Canadians do not know that extended
UV exposure can lead to macular degeneration.1c Likewise, 60 per cent of Canadians do not know that extended UV
exposure can lead to cataracts.1d
In addition, up to 10 per cent of all skin cancers occur on the eyelids.
The thin, delicate skin around the eyes make this area is more
susceptible to skin cancer.2b
What Makes Us Squint
Glare is one of the major causes of squinting, and it occurs when the
intensity of light is too great for the eye to adjust normally to a
comfortable level. Glare can come directly from a light source or be
reflected off things such as sand, water and snow.2c
Protecting Our Eyes
While UV rays are most intense in summer - with levels at their highest
between 10 a.m. and 2 p.m. -invisible UV rays and glare are present all
year-round, even on cloudy days.3a In fact, certain types of clouds have been proven to intensify UV rays.
"A good pair of lenses that block 100 per cent of both UVA and UVB rays
and regular routine eye exams are the most effective methods for
preserving healthy sight and detecting changes in eye health," said Dr.
Kawale."I also suggest that those who wear prescription glasses may
want to opt for an adaptive lens that will automatically change from
clear to dark in varying light conditions and block 100 per cent of the
sun's eye-damaging rays."
To learn more about how you can protect your eye health and to upload
your best squinty face photo for your chance to win a trip for two to
Florida and two pairs of eyeglasses with Transitions® lenses, visit www.LifeLessSquinty.ca.
1. Transitions Optical OMNI Survey 2011. Leger Marketing.
2. Skin Cancer Foundation. Available at http://www.skincancer.org/detecting-and-preventing-eyelid-skin-cancers.html. Accessed April 2011.
3. National Weather Service. National Oceanic and Atmospheric
Available at http://www.wrh.noaa.gov/fgz/science/uv.php?wfo=fgz. Accessed April 2011.
Video News Release will be available via satellite on Wednesday May 18,
10:30 - 11:00 and again at 14:00 - 14:30 Eastern
Download Freq: 3820MHz V
Audio subcarriers 6.8 left, 6.2 right
For assistance with the feed call: 1-800-565-1471
Video News Release also available via download Wednesday May 18, 2011
Click here to access broadcast quality footage
Please contact firstname.lastname@example.org if you do not have your Login ID and Password.
Notes to Editor:
About the Survey
A sample of 812 Canadians, 35-64 years of age or older were surveyed
between April 25 and April 27, 2011, and a sample of 1512 Canadians
were surveyed from May 9 to May 11, 2011, using Leger Marketing's
online panel, LegerWeb.
Key Survey Findings
Only three per cent indicated that extended exposure to the sun can be
harmful to the eyes, cause cataracts or macular degeneration.1c
Twelve per cent of respondents indicated that they wear sunglasses when
they plan to be outside in the sun for extended periods of time.1d
A quarter of the respondents surveyed are most concerned that squinting
their eyes causes wrinkles (25%).1e
Two in 10 are most concerned about the physical discomfort associated
with squinting (21%) or their diminished ability to see. (20%)1f
When given a list of potential concerns they might have about squinting,
only 12 per cent of Canadians surveyed indicated that they thought
squinting might be an indication that UV rays could be impacting their
Sixty-three per cent of Canadians do not know that extended UV exposure
can lead to macular degeneration.1h
Sixty per cent of Canadians do not know that extended UV exposure can
lead to cataracts.1i
No purchase necessary. Contest open to residents of Canada who are at
least the age of majority in their province. All submissions will be
judged by a qualified panel of judges. Grand Prize is a trip for two
(2) to a Florida destination chosen by Grand Prize winner (ARV $3,050
USD). Submissions must be received by 11:59 PM ET on June 24, 2011.
Contest details and how to enter available at www.LifeLessSquinty.ca. Contest subject to full Official Rules. Void where prohibited.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of the media/
/NOTE TO EDITORS: Media Assets accompanying this story are available as
Photo : http://smr.newswire.ca/media/articles/1294/-rev6681.jpg
SOURCE Transitions Optical, Inc.
For further information:
NATIONAL Public Relations
NATIONAL Public Relations