VANCOUVER, Sept. 8, 2011 /CNW/ - Purdy's Chocolates is expanding its confectionary line up with the introduction of an all
new chocolate creation, Turona, and the return of a time-honoured
favourite, Nougatine, as part of its newest program From the Chocolate
Kitchen launching September 8, 2011.
Turona is the newest chocolate piece and also one of the most decadent.
Crafted in two layers, the first layer consists of Gianduja, a soft
puree of almond and hazelnut, and creamy milk chocolate entwined with a
French pastry flake. The second layer is a rich dark chocolate truffle made with fresh whipping cream and cocoa. The two-layer piece is enrobed in a decadent dark chocolate.
"Turona's key ingredient is its 65% cocoa which is harvested from a
single Peruvian plantation" says Turona creator and Head Chocolatier, Gary Mitchell. "The soil, which previously harvested bananas, retains flavour of the
fruit adding a distinct taste. Not only does this make Turona
especially unique, using single plantation cocoa is a whole new
approach to making chocolate and creating new flavours." Turona is
named after a 16th century Spanish confection.
Chocolate lovers are invited to visit their nearest Purdy's Chocolates Shop September 8 - 16, 2011 for a complimentary taste of Turona.
A favourite for many, Nougatine, also returns this September for a limited time only. Originally
debuted in 1978 at Purdy's shops, Nougatine's firm, yet slightly
aerated, decadent centre consists of whipped egg whites, blended with
caramelized sugar and fresh roasted almonds, coated in dark chocolate.
"From The Chocolate Kitchen is a program that introduces the world of
the Chocolatier to our customers and gives us the opportunity to share
our chocolate knowledge," says Kriston Dean, Director of Retail
Merchandising and Marketing. "Customers can explore in our chocolate
shops. Whether by reading the new in-store signage or speaking with our
chocolate expert staff, you can learn the story of how each chocolate
piece is made in our kitchen and its history." Kriston adds, "Purdy's
has always been known for quality and attention to detail. While we
maintain the success of our long-time favorites, we continually travel
the world to find new and innovative tastes to bring to our customers".
From The Chocolate Kitchen will regularly introduce new chocolates and
re-introduce time-honoured favourites through the summer of 2012.
"We've got a few really special recipes in development right now. One in
particular includes chili pepper" says Gary Mitchell, "I guarantee it
will spice up your winter holiday this season" he chuckles. Purdy's
develops an average of over 150 new chocolate recipes each year but
only a handful are selected to be made available in shops.
For more information, please visit www.purdys.com
About Purdy's Chocolates
Since 1907, Purdy's Chocolates has been delighting chocolate lovers near
and far with hand crafted, premium chocolates. Family-owned and
operated since 1963, Purdy's chocolates are made in its famous
Vancouver factory kitchen using only the finest ingredients from around
the world. Purdy's Chocolates is Western Canada's largest and Canada's
second largest retailer of specialty chocolate.
SOURCE Purdy's Chocolates
For further information:
Alysia Sluga, National Marketing Coordinator