JOHANNESBURG, South Africa, June 7, 2011 /CNW/ - PUMA announced today it
has entered into a new partnership with the South African Football
Association. The global sportlifestyle brand has become the official
technical supplier to the SAFA, effective immediately and lasting
beyond the next two FIFA World Cups™.
PUMA will provide the official playing kits for all associated South
African teams, including the National 'A', Youth and Women's teams.
PUMA is also SAFA's official partner in relation to replica kits,
fanwear and other merchandise. The South African National A team will
first wear the new PUMA kit during their next fixture scheduled for the
10th August (opponents to be confirmed).
The new PUMA South Africa kit was also launched in Johannesburg today,
by South African captain Stephen Pienaar along with Siphiwe Tshabalala,
Renielwe Letsholonyane, Kagisho Dikgacoi, Darren Keet and Katlego
Mphela. Featuring the very latest innovations of PUMA technology, the
kit incorporates performance enhancing fabric through moisture wicking
properties, mesh inserts on the side for improved ventilation and
embossed fabric to enhance the optical appearance. The shirt will also
feature both the Protea and SAFA badges. In line with PUMA's CSR
commitment to Africa, all proceeds from replica home shirts sales will
be donated to SOS and the Children's Fund.
Christian Voigt, Senior Head of Global Sports Marketing at PUMA, said,
"We are delighted to enter into this new partnership with the South
African Football Association. PUMA has a longstanding commitment to
Africa and African football, and this new relationship further
underlines our continuing investment in the continent. In partnering
with the South African Football Association, we are proud to have added
another great asset to our sports marketing portfolio, and we look
forward to a long and successful relationship."
Kirsten Nematandani, President of the South African Football
Association, said, "To announce this new commercial relationship with
PUMA is a great privilege for us, and we are very happy to have secured
this deal. PUMA's presence in African football really speaks for
itself, and they were the most desirable company for us to align
ourselves with. Their technical innovation and excellence is of course
important, but more so is the heritage and support they have
demonstrated for this continent over a number of years. They are the
perfect partner as we strive to grow the profile of football in South
Africa in the years to come."
South Africa will become the twelfth current African international team
to be currently outfitted by PUMA, the German company is also supplying
the Orange African Cup of Nations champions Egypt, Ghana, Ivory Coast,
Cameroon, Algeria, Senegal, Morocco, Togo, Burkina Faso, Malawi and
As part of the brand's commitment to Africa, PUMA continues to support a
number of grass roots and charitable initiatives across the continent.
In 2010, the sportlifestyle brand launched the Africa Unity kit - the
official FIFA sanctioned third kit of all PUMA sponsored African
national football teams, with proceeds from global sales supporting
biodiversity causes in Africa. Later the same year, 10,000 durable
footballs were delivered to various football projects across a number
of West African countries. PUMA was also the official sponsor and
fanwear supplier of the 2010 Orange African Cup of Nations in Angola.
In 2009, PUMA incorporated the use of sustainable cotton sources from
Africa into its product ranges, supporting the Aid by Trade
Foundation's 'Cotton Made in Africa' initiative, developed to improve
the living conditions of African cotton farmers and promote
environmentally responsible farming practices.
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PUMA is one of the world's leading sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to
working in ways that contribute to the world by supporting Creativity,
SAFE Sustainability and Peace, and by staying true to the principles of
being Fair, Honest, Positive and Creative in decisions made and actions
taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance
and Lifestyle labels include categories such as Football, Running,
Motorsports, Golf and Sailing. Sport Fashion features collaborations
with renowned designer labels such as Alexander McQueen, Mihara
Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA and
Tretorn. The company, which was founded in 1948, distributes its
products in more than 120 countries, employs more than 9,000 people
worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit http://www.puma.com
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